It was in 1908 that the Converse Rubber Corporation opened for business. At first the company only made galoshes and other work related rubber shoes on a seasonal basis. But eventually the company decided it was more efficient to keep their work force employed year round, and began making athletic shoes. After lots of research and development, the very first version of the All Star basketball shoe was produced in 1917. Charles «Chuck» H. Taylor., the basketball player, believed in the shoe so much that in 1921 he joined the Converse sales force. Because he was so successful in promoting Converse All Stars, as well as making important changes in the design of the All Star shoe, in 1932, his name «Chuck Taylor» was added to the ankle patch. The «Chuck Taylor» All Star basketball shoe was born! As of today more than 800000000 pairs of «Chucks» have been sold. And since 1949, the basic design of the «Chuck Taylor» basketball shoe has not changed.
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