With English, Chinese and Japanese versions and over 200 pages of beautifully printed fashion stories and interviews, HERO is collectible. It’s read, re-read and kept forever. October is our Winter/Spring edition, and April our Summer/Fall edition. This means we shoot a huge amount of new season before anyone else. The world has evolved, and our readers love to see fashion from the shows without waiting 6 months for other titles to catch up. Our approach to fashion is celebratory and zealous. Embracing the styling, foregrounding the clothes.
«HERO is our antidote to the stuffy and over-thought cultural dryness that has gripped menswear publishing. We strive to make a magazine and website that are not afraid to be visually led and arresting – have beautiful photography, amazing fashion and great, informal interviews with actors, designers and friends – and for that to be something to celebrate and revel in. Our emphatic definition of the season is a joyously curated vision of what we love. No filler news pieces or fluff articles, just pure and bold statements. We are read by taste-making men in their twenties, thirties and forties who love fashion and culture, and want to be excited by it again».
- Published twice a year
- Language: English
- Made in England