Bubble Yum is a brand of bubble gum marketed by The Hershey Company. Introduced in 1975 by LifeSavers, the bubble gum was the first soft bubble gum created. In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers, to dispel the rumor and restore public confidence.
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