23 June 2016 17:00:00
WOOLRICH: HEART AND WARMTH OF AMERICAN HISTORY
Brandshop dives in history of the oldest clothing factory in the USA
Not many things can be proud of being a national symbol of America. Peanut butter, baseball, apple pie, jeans and cigarettes had made a long way lasting through generations before becoming a part of the history. A brand Woolrich is in this list also. Brandshop speaks of a legendary wool mill history which originated in Pennsylvania Mountains.
In 1830 John Rich a British lineal cloth maker immigrated in Pennsylvania, a place where the rights and freedoms of Americans were born. There he inherited a family business and organized a wool mill and called it a quite plain name – Woolrich referring to the main subject in his craft and his last name. Being both an owner of the factory and a craftsman, John Rich initially sold the goods on his own riding in a cart about surroundings. Lumberjack’s and hunter’s wives became the first customers. The business took off in 1845 when John Rich founded a new vertically integrated woolen mill near the water in mountains of Central Pennsylvania. It became a local economic mainstay – a settlement around Woolrich appeared named after the factory. It exists till today.
History written by blankets
Woolrich’s achievements in production left its mark in the American history due to the wool blankets keeping soldiers of the Union Army warm during the American Civil War. You can experience the national heritage by yourself – Woolrich didn’t take these legendary blankets out of production which are still made of the original patterns and material. There is no such war where the US army didn’t use Woolrich since the Civil War. In 1940’s the company equipped the Antarctic expedition led by Admiral Byrd. Now the factory produces badges of rank and pea-coats fabrics for the US Navy.
Since 1850 Woolrich has been launching its famous red-black plaid wool shirt called Buffalo Check Shirt. It is one of the most classic American silhouettes nowadays. According to the legend, a designer named it after his own buffalo herd. Today, an original check pattern is an essential in any brand’s collection whether it is the mass-market or premium brand.
Regardless of the respectable age of Woolrich (186 years since the company was established) the factory arrangement underwent no significant changes. Computer generated randomisation procedure of fabrics patterns is the only innovation introduced into production. It is hard to believe that the present cloth makers use the spinning looms of the founder’s time. Components of the equipment have been out of the production for a long time that’s why the company had to build its own manufactory for repair parts of long term looms.
Throughout the Woolrich history 8 the Rich’s generations passed but principles haven’t changed – quality comes first. The average cloth maker’s length of work is 20 years. The craftsmen pass their experience to their children, grandchildren and great-grandchildren and save almost two-centuries traditions and their passion and patriotism.
Woolrich is a particular story about commitment to the case of the brand that is still alive. It is a face of American Dream. You can buy a part of the heritage at our store.
WOOLRICHMen's bomber jacket Mod Shore Black
WOOLRICHMen's shirt Light Indigo Twill Navy
WOOLRICHMen's T-shirt Flame Jersey Navy
WOOLRICHMen's vest Safari Black
WOOLRICHMen's shirt Light Indigo Twill Dot Navy
WOOLRICHMen's T-shirt Flame Jersey Blue
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