03 may 2016 17:00:00
Universal Works: the premium being simple
The story of a triumph proves that even basic clothes can be made desirable and unique in a way.
Universal Works founder
«Later on, I realized that I'm less interested in fashion and more in the function, fit and cut of garments»
Universal Works can be truly called a family brand: David Keyte with his wife, Stephanie Porritt, co-founded the company in 2008, and up to now are responsible for everything taking place inside, from collections design to making coffee. They are happy to remain a small London company being under no obligation to no man, since that provides the comfort allowing to run the business with passion and a little bit of humor.
Way for individuality
The personality of David Keyte deserves a special mention. Before entering the fashion industry, he changed several jobs, and even worked as a miner in a coal-pit, but, as he put it, he was always obsessed with clothing. And this obsession has paid off – David grew from a simple salesman to the manager in Paul Smith, where he was in charge of 15 employees. Such a promotion caught the interest of headhunters, which took David to a position in a mass-segment company he hated right away.
Since then, the opportunity for individual contribution has become the major point – for some years Keyte ran a small business helping minor designers, shops and brands to find textiles and plants up to their needs. For the next five years, he worked for a quite well known London brand Maharishi, thereafter returning to freelance. Just then, David began to think over the appearance of the clothes he would be proud to make and wear himself. This period might be regarded as the starting point for Universal Works.
With this stunning wealth of experience behind, Universal Works were destined to success. And the secret of this success is not hard to plumb – simple clothes with great attention to the details and materials produced under the careful guidance at well-known and reliable factories. Remembering the legacy of the past, understanding the current demands and modern aesthetics, finding inspiration in the world around and not in the trends – this is how Universal Works design guideline looks like. In their clothes, you will never find a button or a pocket with no use in practice – everything is balanced, and everything is in its place.
We think that Universal Works have reached their aim – to create simple clothes of premium quality. You can always see that for yourself at our store in Petrovsky Boulevard.
Universal WorksMen's Bomber Jacket UW/MA1 Italian Nylon Navy
Universal WorksMen's Sweatshirt Home Crew Luxury Jersey Navy
Universal WorksMen's Shirt Classic Blue
Universal WorksMen's Trousers Aston Twill Camel
Universal WorksPanama Chambray Patchwork Indigo
Universal WorksMen's Shorts Deck Tropical Wool Mix Charcoal
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