15 April 2015 15:56:49
Uniformes Generale - So far, So good!
The history of the Uniformes Generale brand began when the renowned designer Adam Creed with his colleague Rob Trigg decided to create a series of t-shirts with illustrations by the artist Ben Lamb.
For acid casuals
Adam Creed is known as the founder of the famous Manchester brand Dupe. The iconic label symbolized bright street culture of the early 90’s and became surprisingly popular in Japan - so that from 1996 to 2003, it was distributed only in this country. The new wave of popularity came to the brand after its dissolution, so there was a true hunt for Dupe garments. The brand existed till 2003. The following years Adam Creed was consulting many famous brands, until the appearance of Uniformes Generale.
So far, So good!
All the founders of Uniformes Generale are free artists, sharing passion for journeys and surviving in the wild. Aesthetics of long trips and surfing, atmosphere of first rock festivals such as Woodstock - all of this finds reflection in the brand’s garments. That is why the slogan of Uniformes Generale looks like «Stay Wild!», which stands for unity with wild nature.
According to the brand’s founders, the British commitment to traditions and the impact of global trends - that’s what drives the brand forward. The new collection of Uniformes Generale combines the Japanese approach to details with the relaxed American style, bright colors of surfing culture and classic preppy silhouettes. The illustrator Ben Lamb, who is famous for his work with Oi Polloi store and the Proper magazine, is responsible for prints. Teaming up with his colleagues, Adam Creed creates nontrivial garments, holding the balance between quality and visuality.