08 August 2016 10:00:00
Umbro: the synonym of English football
A famous brand that united professional players and passionate football fans
A renowned football moment inspired Harold Humphries to create a sportswear company. It was 1923 when the FA Cup final between Bolton and West Ham came to be known as the White Horse final. The game, which was the first to be played at Wembley, saw an estimated crowd of over 200,000 supporters arrive at the ground. The game symbolized how football moved from being a popular sport to a national obsession, and young tailor Harold Humphreys saw this as an opportunity to take his skills into the burgeoning world of sportswear.
So, Harold decided that he should go into the wholesale market. He teamed up with his brother, Wallace Humphreys, and registered a company under the name ‘Humphreys Brothers Limited’ on the 23rd May. The clothes they produced were labelled with ‘Umbro’, a trade name using the letters from Humphreys Brothers. By this time, he had outgrown the cupboard in the hotel, and so an 18 square foot old washhouse next to a cobbler’s shop in Wilmslow was rented out as a place to hold stock. At that time the brothers couldn’t imagine that they had created a real legend – an important part of English football and underground culture. An enthusiasm and competent approach to business have done its part: there were a great number of teams who became brand’s customers. Moreover, employees made a decision to work on a twenty-four hour basis in order to cope with schedule.
Era of innovation
Umbro brand became more popular and innovative after the launch of Umbro's Tangeru shirts in 1934. These were first worn in the FA Cup final that year and were made from Peruvian prima cotton, an innovative soft fabric that was soon adopted throughout the football world. The year after Umbro introduced Fricshunfree shorts to the world. Offering unrivalled support and increased movement, the shorts were a major design innovation in the sporting world. In 1970 England and Brazil had to battle in the heat of Mexico. Umbro’s lightweight and breathable Aztec shirts helped to battle the heat in the summer’s World Cup, where England and Brazil did battle in a famous group game. As for Umbro's Speciali boots – it was the start of something special. Known for its comfort and classic style, the Speciali would go on to be Umbro’s pinnacle boot for the next 20 years. In 21 century the company created so called Sportswool fabric and the new technology of boots’ manufacturing – XAI. After that Umbro puts Ultra SX boots on the market. These were the first waterproof football boots. Today the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style.
Outside the stadium
Thanks to Umbro the football game became popular for the masses when the company introduced replica kits to the world. In a move that changed sportswear forever, Umbro starts to sell Junior Boys Kits, a set of shirt, shorts and socks that would allow young players to wear the same look as their footballing idols. The first time replica kits were sold, this marked the start of what would soon become a massive international industry. In the late 80s Umbro became an essential part of subcultural football fans movement. The company started to work alongside iconic English designer Paul Smith to create a limited edition version of the England football shirt. Today there is an Umbro Pro Training apparel range which is designed for people who love style and passionate about sports and football in particular.
You can find a variety of Umbro products at our store.
Umbro Men's t-shirt Classic Coach Crew Navy
UmbroMen's Trousers Aberdeen Track Navy/White
UmbroMen's t-shirt Classic Coach Crew Grey Marl
UmbroMen's shorts Classic Drill Black
UmbroMen's t-shirt Inner City White
UmbroMen's shorts Classic Drill Navy
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