27 April 2016 19:00:00
TSPTR: сounterculture in modern interpretation
Unusual brand presenting its own view on the Californian culture of the 70’s
«Everything we do is inspired by original vintage things»
Being enthusiastic about collecting vintage clothes, two Londoners, Russell Gater and Daniel Savory, came to a decision to create their own clothing brand named TSPTR. This is an acronym that stands for Truth, Symmetry, Pleasure, Taste, Recognition. The brand introduces its own vision of the US West Coast fashion delivering the collections influenced by music, art, and pop-culture, that is to say traditional interests of Californians. The reason behind brand introduction is quite plain – both Russell and Daniel are very particular about clothes, that’s why so well-loved vintage clothing makes most part of their wardrobes. For those 13 years that they have been into clothes design, the fashion has changed a lot, and reimagined silhouettes from the past are at its core now. These industry shifts inspired them to something totally new, something one could only dream of – mixing modern fits with techniques and prints from the past.
Influenced by American culture
The brand being officially British, finds its inspiration in American culture. Every collection is literally pervaded with various moments and phenomena from the US history, be it Vietnam War, or Woodstock festival, or the first colored comic books. In fact, TSPTR is the voice of the generation of 60-70s being all of a sudden heard now. As Russell Gater himself says: “I often gazed at my favorite vinyl covers, and I always wanted to look like people from those covers”. Such simple yet nostalgic stories seem to stand at the origins of any popular brand. TSPTR clothes demonstrate ironical attitude to life being the perfect choice for careless summer walks.
The new collection by the brand is now available online.
TSPTRMen's sweatshirt LA Navy
TSPTRMen's sweatshirt Popeye Spinach
TSPTRMen's sweatshirt Sufrs Up White
TSPTRMen's longsleeve Snoopy LA Raglan
TSPTRMen's t-shirt Yacht Club Navy
TSPTRMen's t-shirt Strong To Finish White
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