01 August 2016 18:30:00
Ten C: technologies above fashion
We talk about Ten C, the brand cutting fashion in favor of utility and durability
The works by Massimo Osti, the founder of Stone Island and C.P. Company, have inspired the whole generation of designers. Apart from Nemen we have already talked about, Osti lit the spark of another Italian brand, Ten C.
Another take on a fairy tale
Limited not to just a spark, Massimo Osti actually brought up the two Ten C founders, Paul Harvey and Alessandro Pungetti. After a pretty good while under his direction, the duet realized that their creative ambitions steadily grew out of C.P. Company. Thus appeared the Ten C brand, The Emperors New Clothes, with the name alluding to the fairy tale by the famous Danish author Hans Christian Andersen. Though going by the brand’s philosophy, their emperor sees past the veil of fashion trends, catching the essence of the clothes.
Ten C is an exceptional effort to create a brand as practical as possible. The effort turned this successful that the founders avoid branding the garments so they could speak for themselves, yet there is a lot to speak of. First, the materials that are picked every season to provide the feeling of novelty and functionality. One of the most renowned textiles of the brand, for instance, is the Japanese microfiber combining almost everything of “tech clothing” – density, “breathable” elements, wind resistance, and nice heat insulation. Water resistance seems rather granted, though it should be mentioned as well. Together with the marvelous fabric hand, the durable material side by side with skin remains smooth to the touch.
Innovation in blood
Like other leading Italian brands, Ten C is no stranger to the Garment Dye technology, involving item dyeing after its production. The technology is extremely complicated primarily owing to a complex process of material selection since every fabrics respond differently to the dye. In view of these details, when buying Garment Dyed clothes, you are sure to pick up something unique.
Turning to materials, using Pertex in the latest collections should be mentioned as well. With Ten C focus on jackets, the duet had to develop an item that would remain relevant even in summer heat. Employing two layers instead of three, Ten C reaches the balance of “breathable” properties and lightweight along with water resistance making a perfect garment for a rainy season where summer can easily give way to wind and storm.
Spoon as a symbol
To realize once again the dedication of Ten C to the utility, one may consider the company’s rather odd mascot, the Victorian wooden spoon. It is so important that it meet you when entering the official site. Paul Harvey, the owner of the spoon, describes its meaning as “old yet still usable for intended purposes – these are the properties that we want our garments to inherit. The garments serving hand and foot life long are our goal.”
Ten C is not a crumb of fashion yet a functional weapon to fight bad weather, made entirely in Italy. You can always have a look at the Ten C selection at our store.
TEN CMen's bomber jacket Parka Olive
TEN CMen's parka 3L Snow Smock Black
TEN CMen's parka 3L Charcoal
TEN CMen's parka Parka Navy
TEN CMen's demi season jacket Field Grey
TEN CMen's down jacket Arctic Down Blue
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