26 April 2016 11:30:00
Submariner: new collection presentation and launch party
Constant experimentation with new technologies and complete immersion in the urban space in a new collection of a Muscovite brand
Just a few years ago, a phrase like “Russian brand” was fairly abstract. Much have changed ever since: small-town no more, our fashion-scene has moved to a new level, drawing attention of a much wider range of trendies and finally being acclaimed abroad. Submariner is one of those brands that can be referred as the mainsprings of the shifts taking place in our fashion right now.
FROM THE DEPTHS OF MOSCOW
Moscow brand Submariner appeared in 2015, thanks to Alexey and Ivan, two close friends, good graces. Curiously enough, they support two bitter rivals, CSKA and Spartak. Each of them has visited a lot of away games, which gives them insight of the clothes that any person living that way needs. The name for the brand was invented by one of their business partners who came up with this catchword everyone around liked right away. The underwater kingdom is known to be one of the most mysterious and unexplored, full of secrets and dangers, inspiring numerous generations of scientists and explorers. By the logic of its name, the Submariner team prefers not to share the plans for the future staying completely silent. Nonetheless, it is absolutely clear that the brand will delight its followers with smart teasers, along with limited collections all the techwear fans will discuss.
APPROACH TO PRODUCTS
The brands motto is “New wave clothes”, the principle being implemented in production. Let’s take a closer look: produced in Moscow, Submariner clothes are only made from natural materials and dyed using various technologies. One of the most remarkable processes is the primary pigment washout technique using stonewash, thereby named Biostone Wash. This know-how is behind garments extraordinary colors and unique patterns. Moreover, Submariner lays on the prints with its logo using special light-reflecting or light-absorbing paints that can shine under light beams or glow in the dark. The company founders say: “Delivering a unique garment is a painstaking and labor-intensive process, but success comes with tenacity”. Absolutely right approach.
PRESENTATION OF THE COLLECTION AND THE SALES START
On the occasion of the Submariner brand sales start, several events are taking place at two traditional locations:
April 28, 19:00 – presentation of the collection and party at HLSTK bar
Address: Taganskaya metro station, 1-y Goncharny Pereulok, 4/3
April 29, 10:00 – sales start at Brandshop store
Address: Tsvetnoy Bulvar metro station, Pterovsky Boulevard, 21
SubmarinerMen's sweatshirt SWHT Reflective Grey
SubmarinerMen's sweatshirt Night Glow Apple Green
SubmarinerMen's sweatshirt Biostone Wash Purple Rusty
SubmarinerMen's t-shirt Tee Orange
SubmarinerMen's t-shirt Tee Indigo
SubmarinerPanama Night Glow Black
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