17 August 2016 16:30:00
Stone Island Shadow Project: better, higher, stronger
Take a decent thing and improve it in any possible way — the motto of Stone Island Shadow Project
Most likely you are familiar with the company called Stone Island ⎯ an Italian premium men's apparel brand from Ravarino famous for its compass patch that buttons onto the upper sleeve of the left arm which was founded by Massimo Osti. But the sky is the only limit. So, with that conception the brand Stone Island Shadow Project was created.
Carlo Rivetti, who is a creative officer and the CEO of Stone Island, has a long-standing experience and is always in search of new ideas. He emphasizes the practicality, functionality and reliability of products using the industrial approach in designing clothes. Stone Island Shadow Project began as a discourse between Carlo Rivetti and the design team of Michaela Sachenbacher and Errolson Hugh, also known as ACRONYM. A platform for exploration, the Shadow project rapidly evolved into a system based program for a new generation of urban masculine apparel.
A fresh and intelligent new light cast upon the timeless interplay of form and function. Calling the project Shadow underlines the intimate relationship and interaction between this work and the full body of the Stone Island collection.
Freedom of performing experiments
Stone Island Shadow Project line became a kind of experimental area for the company. Today the brand serves as fully fledged and self-dependent program that produces urban men’s apparel. With both Stone Island’s incredible historical archive, and its unparalleled forward development resources as a starting point ACRONYM sought to conceive a project according to their strong technical and performance based roots. The result is a unique and unprecedented fusion. For instance, for its basic sweater Stone Island Shadow Project uses special threads with durable nylon in its core which is covered with cotton fabric ⎯ it provides a great comfort while wearing the garment.
Some of the items, especially outer clothing, that Stone Island Shadow Project produces are put on sale in a limited number, so, they become a titbits for collectors. Stone Island’s Shadow Project explores the discourse between sportswear and urban apparel, with a proclivity for innovative and highly-technical fabrics. Almost all the brand’s clothes are made in Italy. The famous Stone Island patch is decorated in dark colors and can always be recognized from miles away.
You can find a variety of Stone Island Shadow Project products at our store.
STONE ISLANDMen's Anorak Nylon Metall Pullover Musk Green
STONE ISLANDMen's coat Tela Nylon Mac Grey
STONE ISLANDMen's bomber MA-1 Black
STONE ISLANDMen's sweatshirt Crew Neck Grey
STONE ISLANDMen's Longsleeve Catch Pocket White
STONE ISLANDMen's t-shirt Cotton Crew White
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