12 August 2016 15:00:00
Spiewak: unconditional devotion
We talk about Spiewak, the brand being the synonym for quality to thousands of American firefighters, pilots, and police officers
The history of Spiewak is another tale of the American Dream coming true. Polish immigrant, Isaac Spiewak arrived in the USA at the dawn of the twentieth century, in 1903. The situation was far from perfect as the father of six took shelter in a small room in Brooklyn, though Isaac had what it took – desire for success.
After only a year, in 1904, Spiewak was doing business producing sheepskin vests, and each son was taking part in the process. The key was to find a market outlet, yet Isaac did pretty well – people spending much time outdoors needed warm outer garments the most, so dockers accepted the products by Isaac Spiewak and his sons with joy. The company was named precisely – I. Spiewak & Sons, Inc.
Luck and hard work altogether
During the following decades, the business proved successful enough to dig in the competitive environment. The contracts with the US army for pea coats and woolen greatcoats during World War I turned especially helpful, followed by the aviation and police supply supports. There could have been none of that if Spiewak had not won absolute confidence with the quality and durability of the products. The company got to be the father of the bomber jacket just as we know it today, producing special short jackets for flyers.
In the streets of peace
The wartime in the USA was particular with civilians readily taking over the homeland defenders’ style. As a result, Spiewak had no problems attracting customers after World War II ended. The brand image aided either, being on the rise ever since. Cleaning the remains of war, Spiewak applied the established technologies to the new silhouettes, thus extending boundaries of their influence. The contract with the USA Olympic team in 1974 was pretty much the peak of the brand popularity of the period. Along with the continuous partnership with police and fire service, and various American corporations as well, one cannot think of another brand more devoted to the country.
Today, Roy Spiewak, the great-grandson of Isaac Spiewak, is running the company. Despite pretty conservative origins, Spiewak easily adapts even to contemporary street style, producing clothes for such renowned brands as Stüssy, Bape, and Supreme. Nonetheless, the general focus of Spiewak remains clear and steady, combining military utility with elements of classics – that’s the secret.
You can always have a look at the Spiewak selection at our store.
SPIEWAKMen's parka JFK Eskimo Packable Altitude Green
SPIEWAKMen's jacket JFK Packable Field Jacket Deep Sea
SPIEWAKMen's bomber JFK MA-1 Packable Deep Sea
SPIEWAKMen's bomber Spitfire MA-1 Caviar
SPIEWAKMen's bomber Spitfire MA-1 Deep Sea
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