08 June 2016 12:00:00
Saucony: classics with Russian roots
Article about the brand with age-old history originated from the family of Russian craftsman of shoemaking
Legendary brand Saucony has a long history of designing the high quality sport shoes. The setting-up of the company happened at the turn of the centuries in 1898. At this very time the Russian emigrant and craftsman of shoemaking Abraham Hyde founded the first Saucony factory located in Kutztown, Pennsylvania, USA which in its turn is situated on the banks of Saucony Creek. That’s why the company was called Saucony what in Native American’s language means the word “outfall”. The brand’s logo still represents the silhouette of water flow.
During early years of the production development the manufactory produced 800 pairs per day. It was a great number in those times. Interestingly enough, the company produced both shoes for adults and kids. During the first half of XX century the brand worked closely with professional sportsmen individually designing shoes for them.
During World War II Saucony extensively aided the army and as a result was awarded for helping to the U.S. Navy. After the war the company returned to the civil customers launching a sport line which included running shoes, shoes for baseball and bowling alley. Saucony 7446 became a genuine breakthrough. This very sprint shoes covered hundreds kilometers of tracks.
In 1960’s the company distinguished it by developing special footwear for NASA. The American astronauts wore Saucony during preparation for the Apollo program the main idea of what was the landing the first humans on the Moon. The company is proud of the fact that their footwear was the first in open space.
New high-noon of the brand
Consumer Reports magazine awarded Saucony sport shoes for “best quality” in 1977 bringing widespread popularity among the USA population. Since then the brand focused on the creating of trainers for ordinary people basing on long experience of working with professional sportsmen. The following decade is characterized by the beginning of the new company’s course. Saucony’s designers invented legendary shoe models which can be found in stores nowadays.
Decade of the incredible success
Trainer 80 shoes were introduced in 1980. It was one of the first light-weight running shoes with low profile. The first legendary Jazz shoe was produced in 1981. Its distinctive feature was the protector with protrusions in the form of triangles. While developing this shoe the company’s researches cooperated with orthopedists to be sure that it would be extremely comfortable regardless of the distance. Shadow Original was launched in 1985 becoming the new classic. During the development of this shoe the best Jazz’s features were improved. By the time of “shadows” development the main priority among the runners was stability and considering it, Shadow 5000 with more comfortable fixing heel cup was produced.
Saucony often reintroduces The Originals – its legendary shoe model. It is a peculiar tribute demonstrating the original silhouette and retro-style. The company also collaborates with other brands and designers launching limited editions and collaborations. You will find a wide choice of different Saucony shoe at our store.
SauconyMen's sneakers x Politics Courageous Battle
SauconyMen's sneakers Shadow 6000 White/Black
SauconyMen's sneakers Grid 9000 Navy/Green
SauconyMen's sneakers Shadow Original Sand/Red
SauconyMen's sneakers Shadow 5000 Blue/Citron
SauconyMen's sneakers Jazz Original Classic
Show all news