15 April 2016 18:00:00
RETROSUPERFUTURE: TIMELESS TRENDS
Meet RETROSUPERFUTURE, the Italian brand that burst into the world of fancy accessories
The RETROSUPERFUTURE brand was founded in Milan by Daniel Beckerman, designer and advertising specialist. The company became popular for its eclectic approach to accessories, and, in fact, brought colorful acetate sunglasses into fashion. However, first things first.
Even before RETROSUPERFUTURE appeared, Daniel noticed the fashion had changed a lot in the early 00-s – dozens of new brands conquered the runways of Milan, the city where Daniel lived and worked. However, all those small-time designers gave all their attention to clothes or footwear, but not to the accessories. Intuition did not fail Daniel, and he decided to put the money earned in the fashionable Italian magazine PIG into his own manufacture. Actually, Daniel shouldn’t complain about his luck: his brother Simon, and one of his friends, Sean Beolchini, set their sights on creating new silhouettes and original rims while revealing remarkable talent. This trio of designers is running the company to the date.
Since the moment the RETROSUPERFUTURE brand was established, its goal has been to deliver high quality sunglasses meeting all the highest requirements of potential clients. As Daniel himself says, “The idea was to produce the eyewear that will not make people feel down. That’s what moved us forward.” It’s difficult not to agree with his opinion, since a fleet glance at the collection is enough to appreciate the efforts of the whole designers team.
RETROSUPERFUTURE sunglasses caught the fancy of many celebrities. In his interview for Complex magazine, Daniel Beckerman recalls a funny episode of communication with an unheard PR-agency from Rumania that persuaded him to send them one of the product samples. Later on, David Beckham was noticed to wear these glasses. Apart from the English footballer, a whole lot of pop-icons appreciated the eyewear by RETROSUPERFUTURE: Lady Gaga, Cristiano Ronaldo, Rihanna, Snoop Dogg, Jessica Alba, Valentino Rossi and many others.
All the RETROSUPERFUTURE production is located in Italy, except for Zeiss lenses that are traditionally manufactured in Germany. The company uses only tested materials, mixing colors, textures and forms within certain limits, and making every model special that builds up your style, Eclectic acetate sunglasses have already been spotted by major companies like Carhartt, A.P.C., Barneys and 10 Corso Como. As Daniel himself stated, a whole lot of remarkable models and collaborations are coming, including co-projects with Beyonce and American sportswear giant Nike.
RETROSUPERFUTURESunglass Santa Black
RETROSUPERFUTURESunglass Leon Reflek
RETROSUPERFUTURESunglass Panama Classic Havana
RETROSUPERFUTURESunglass Tuttolente Lucia Red
RETROSUPERFUTURESunglass Lucia Francis Puma
RETROSUPERFUTURESunglass Classic M3
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