12 November 2015 12:05:44
Garments of the brutal Canadian label in the lens of Brandshop.
HISTORY OF THE BRAND
In 2007 a young man named Kenta Goto, being at that moment an employee of the Vancouver-based company CYC Design Corporation, decided to propose his executives the idea of launching a new line of practical and functional clothing. This thought was praised by the marketing director Doug Barber, who convinced CYC Design Corporation to allocate production capacity and support the initiatives of a young Canadian designer. A little later, the tandem of Kenta Goto and Doug Barber worked out the name, choosing a rather easy word combination, which they had heard before while watching a boxing match. That was the moment when the brand ‘Reigning Champ’ was actually born.
According to creators of the label, the philosophy of Reigning Champ can be described with two words: ‘minimalism’ and ‘simplicity’. When they’re making the products, they are guided by several core values — flawless performance, laconic silhouettes, as well as use of the most comfortable and soft materials. This is very easy to make sure of: you can feel the quality of Reigning Champ goods by only touching them once.
The basis for any successful business is always strict observance of the highest technological standards. Kenta Goto says that manufacturing goods exclusively in Vancouver comes from some practical reasons: support for the local production, personal participation in the manufacturing process and the proximity of the design studio and production itself. It’s very likely that immediate success of Reigning Champ depends on the factors mentioned by Kenta Goto.
As mentioned above, the Canadian brand finds its inspiration in a whole variety of sports: boxing, soccer and athletics. Nevertheless, all sports lovers need the garments that are comfortable to perform certain exercises in. That is why Reigning Champ technologists have developed special lines of their own patented materials, that haven’t been replicated by any other company creating sportive items. We’ll add that Reigning Champ fabrics are highly estimated by professional athletes. It’s worth recalling the collaborative capsule collection of Reigning Champ and MLS (Major League Soccer) team ‘Los Angeles Galaxy’, the players of which are such legendary sportsmen as, for instance, Steven Gerrard and Robbie Keane.
This season Brandshop has brought the whole assortment of the Reigning Champ collection. Here you can find the following items: sweatshirts, hoodies, beanies, gloves and sweatpants from the minimalistic Canadian brand. Made of 100% cotton of different density.