14 June 2016 16:00:00
REIGNING CHAMP: WHAT VANCOUVER IS PROUD OF
An article about unique brand that combines qualitative materials and Canadian manufacturing
2010 Olympic Games and many beautiful touristic places – that’s what Vancouver takes pride in. CYC Design Corporation – isn’t one of them but it is an important thing in city’s infrastructure. It is not only one of the biggest textile factories but also a reliable one. That is why Reigning Champ brand became famous worldwide.
The secret is that CYC Design were making knitted wear for the most exacting customers before creating their own trademarks wings + horns and Reigning Champ. Arc’teryx and Mountain Equipment Co-op were also amongst the clients. Other than those fabrics had success in USA and Canada, they were popular in Japan too because of the founder Craig Atkinson. He knew a lot about Japanese marketplace and saw a necessity in high-quality materials. He was sure he could cope with it. Japanese people are always selective in materials used – it is a kind of a quality mark. However, the journey of Reigning Champ begins only in 2007.
By this time it was obvious that trends are moving towards easement – what the sportswear is known for. So, Reigning Champ became a borderline between comfort and everyday style.
This is how Kenta Goto, the lead designer of Reigning Champ, describes the brand: “Reigning Champ straddles the line between fashionable and practical clothing, which I refer to as progressive and classic sportswear. We try not to consider fashion trends and focus on designing timeless clothing for the most part. Then we inject seasonal colors and patterns to keep things fresh”.
Even if you put aside the sports design of Reigning Champ you will surely feel the fabric’s nature. Over the years, CYC Design Corporation became not only experts in knitted fabric manufacturing but also created several own materials. Some of them were created by accident. For example, while creating Midweight Twill there was a goal to guarantee softness of an upper part of the fabric. For which purpose black terry threads were used. As a result, a remarkable diagonal pattern was created which is now used in production.
Today Reigning Champ maintains a position in Canada and worldwide. Collaborations with famous brands such as ASICS contribute to it. The combination of aesthetics and technological improvements provides creation of products which are now noticeable in many countries. It all gives Reigning Champ worldwide fame, spreading Vancouver’s brainchild far away from Canada.
Reigning Champ emphasizes rugged construction and unrivalled comfort all in one. You can try out Reigning Champ’s assortment at our store.
REIGNING CHAMPMen's sweatshirt Stretch Nylon Side Zip Black
REIGNING CHAMPMen's sweatshirt Terry Lightweight Full Zip
REIGNING CHAMPMen's sweatshirt Crew Neck Midweight Twill
REIGNING CHAMPMen's T-shirt Gym Logo SS Tee
REIGNING CHAMPMen's pants Midweight Terry Slim Black
REIGNING CHAMPMen's shorts Terry Short Houndstooth Grey
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