15 August 2016 10:00:00
Reebok x Naked: white summer fantasy
Women’s summer collection inspired by the sporty style of the 90’s
Reebok and Naked come together once again. Getting skills polished with the last year iconic Reebok Classic and futuristic Instapump Fury silhouettes, the duet now delivers the full summer collection. Being anything but unexpected after the previous releases’ success, extended cooperation was just a matter of time.
First of a kind
Naked includes two stores at the very heart of Denmark, in Copenhagen. Today, sneaker culture gives as much attention to women silhouettes as to men models, but back in 2004, when Naked only started, such a step seemed pretty reckless. Pioneering the area of women sneaker-boutiques, Naked has easily won a large number of followers. Nowadays, Naked is a key player in the fashion market, collaborating with Reebok and ASICS.
Concept and delivery
This time, the collection gets inspiration from the sports days of the 90’s. Combining familiar silhouettes from the past with the modern approach, Naked and Reebok have totally captured the vibes. The release features a classic tracksuit, lightweight mesh shorts, strong heavyweight cotton tee, crewneck and socks, with classic Reebok Club C 85 sneakers of premium perforated leather at the top. The color palette is minimalistic including mostly white, while dark-green and burgundy pieces mix it up balancing sporty carelessness and perfect style.
Release date: August 19
10:00 — available at the store on Petrovsky Boulevard
12:00 — available online
Reebok x NakedWomen's Sneakers Club C 85
Reebok x NakedWomen's Track Jacket Court White/Green/Vinous
adidas Originals Women's sweatshirt Crew Neck White
adidas Originals Women's t-shirt Court White
adidas Originals Women's trousers Court Track White
adidas Originals Women's shorts Court Mesh White
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