28 June 2016 12:00:00
Reebok × Kendrick Lamar: release and launch party
A new round of cooperation between the well-known British brand and American hip-hop artist
The oldest sportswear brand Reebok teams up with multi-platinum artist Kendrick Lamar delivering the new iteration of the Classic Leather model. The sneakers bear distinctive aesthetics combining Reebok athletic legacy with the great life experience of the artist. Let’s have a closer look at the release details.
Kendrick Lamar was born in Compton, one of Los Angeles problem suburbs, where strong social situation of the latter half of the 20th century drove a wedge between the locals forming the two gangs named Crips and Bloods. Traditionally, the gangs’ members identified one another by the color – while Crips are associated with blue, Bloods color is red. Wearing clothes or sneakers of one of these colors results in greater attention from the opposing party. Coming from the neighborhood, Kendrick Lamar calls to end the needless war and takes on the conciliatory role. The peace-making will surely get off the ground in view of Kendrick’s immense authority along with his record number of Grammy nominations.
Let’s take a closer look. Based on the Classic Leather model, the reworked silhouette misses few recognizable details. The sneakers are executed of premium suede in light tones with the logo engraved in red and blue right away. The massive seam in the middle symbolizes the healing wound and armistice between all the local parties to conflict. The idea of the seam arose due to Garbstore founder Ian Paley being familiar with similar design concepts. The back of the sneaker is worth mentioning as well since its parts make the word Reebok when put together.
June 1 — release and launch party
19:00 — 21:00
BRANDSHOP store (Petrovsky Boulevard, 21)
— Reebok x Kendrick Lamar launch
— Nice atmosphere, good music, beer by “Volkovskaya brewery”
21:00 — 00:00
HLSTK (1-y Goncharny Pereulok, 4/3)
— Free beer and burgers
— DJ-set and maximum fun
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