20 may 2016 13:50:00
Reebok x Empty Canvas Instapump Fury: flawless neatness
Collaboration of Hong Kong shop 'Empty Canvas' with Reebok that showed the world Instapump Fury, one the most spotless models ever
The name “Empty canvas” is hardly known by Russian people because it’s an offline-shop based in Hong Kong. Nevertheless it has managed to get for disposal one of the most famous models Reebok – Instapump. Mostly the secret of such attention of the company to Hong Kong market is popularity of the sneakers Instapump in Asia.
A BRIEF EXCURSION INTO THE HISTORY
Since being released in 1994 this model has quickly won popularity in such countries like Japan, Korea and China, mainly due to very fresh design which was fully permitted with futurism and high technology trend. But it was just several years ago when demand peaked – constant increase of information exchange and easy spread of mass culture play into the hands of Reebok. For example, besides the collaboration with Jackie Chan in 1997, the last Korean films like “My love from the star”, where the main actress wears Reebok Instapump Fury OG “Brazen Berry”, had the major effect on a surge of interest in Hong Kong. Today it is common to notice every third man wearing Instapump in the big Asian city, whether it is an ordinary worker or an editor of fashion magazine.
REEBOK INSTAPUMP IN EMPTY CANVAS VERSION
Taking all of this into account, we can imagine how it was to have such important chance for Empty Canvas. They decided to go a reliable way and produced traditional “Triple-white” combination: the top made of leather and neoprene with the same snow-white sole and prominent sign “Empty Canvas” on the rear. Such approach guarantees maximum neatness in conformity with classic colours that means any case it will stay actual for a long time.
It’s worth noting the usage of photoluminescent coating, which accumulates the light in the afternoon and then gives it at night, flashing with soft green. Don’t worry if you think such things are hackneyed and look banal, here the photoluminescent lines can compete only with the colour of the sneakers and that’s why make such unique and catchy effect.
Launch date: May 22
10:00 — available only at the Moscow store
12:00 — available online
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