01 June 2016 14:00:00
Reebok x Beams Instapump: color reverse effect
An avant-garde release dedicated to the 40th anniversary of the Japanese fashion boutique
British brand Reebok and Japanese boutique Beams introduce a lovely tradition greeting each other a happy birthday every year. Dedicated to the 20th anniversary of Instapump silhouette, last year model named “Crazy” gets a new iteration on the occasion of the 40th anniversary of Beams boutique.
IDEA BEHIND THE RELEASE
The name of the release, “Crazy”, comes from its amazing reverse colorway. While the design featured pretty sober colors like blue, black, grey and white, their random blocking delivered a harmonious, yet avant-garde version of a familiar Instapump silhouette. This approach did well last year, making a true Reebok bestseller chased by sneakerheads.
ABOUT INSTAPUMP FURY
Instapump Fury model is way ahead of its time. Making their debut in 1994, the sneakers are still actual in 2016. Traditional silhouette with Pump technology provides individual fit due to special air bladders. Nylon and textile uppers sit atop the famous EVA sole enhanced with Hexalite technology for better cushioning.
Release date: June 3
19:00 — available only at the store on Petrovsky Boulevard, 21
22:00 — available online
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