29 July 2016 13:00:00
RAINS: when it is streaming down in bucketfuls
RAINS — the most stylish and beautiful weather protection
With a name as simple and easy as its concept, RAINS does exactly what you expect it to do - make its own version of the classic raincoat. The history of the brand begins in 2011 when two students from Denmark – Daniel Brix and Philip Lotko – decided to make a modern and affordable version of the classic quality raincoat. They made the first rain jacket during the fall of 2011. The concept was meant to be simple and easy to understand, which lead them to the name: RAINS. RAINS bridges geographical and lifestyle gaps, making sure rainy days don't stop its owner from going out to experience new things. From the fascination of making products that are needed across geographic and lifestyle borders, Daniel and Philip developed the concept for the first serious launch in June 2012. Nice raincoats immediately won Danish people’s hearts. With an average rainfall of 121 days a year, it's no surprise dedicated rainwear clothing company RAINS sprang from Denmark. After that the brand opened its branches in the Netherlands, Great Britain, Germany and even in Australia.
The science of rain
It is very remarkable that RAINS is specialized only in one market segment – rainwear and accessories for a rainy weather which means that production is always getting better because there is no need to focus on side-projects different manufacturing methods. All raincoats are made from the tough material – mixture of polyester and polyurethane – which provides rain protection for many seasons. There are also some secret features in the design such as perforated sleeves that allow raincoat to breathe.
Brand’s vision is to make rainwear for the people. It strives to be a key element in the positive associations to rain. The product collection contains an innovative interpretation of what rainwear can be. The brand delivers a collection of functional, fuss-free products which benefit from timeless Scandinavian design. From bags and accessories to wellys and rain jackets, RAINS strives to make water resistant quality products that fit to the identity of a modern person.
RAINS has a plenty of collaborations with other remarkable brands such as Opening Ceremony, Colette shop, Sperry Topsider, Off The Hook, Volcom, Super and others.
Check all RAINS assortment in our store.
RAINSMen's Rain Jacket Jacket Wan Blue
RAINSMen's Rain Jacket Jacket Blue
RAINSMen's Rain Jacket Jacket Yellow
RAINSMen's Rain Jacket Long Jacket Wax Yellow
RAINSMen's Rain Jacket Long Jacket Green
RAINSMen's Rain Jacket Long Jacket Black
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