21 September 2015 12:30:00
PUMA X MсQUEEN
When sport meets futurism: technological release of the German brand Puma and Alexander McQueen house of high fashion.
FUTURE IS NOW
Puma and Alexander McQueen present an unusual Fall/Winter collection at the junction of fashion and sports. Collaborations proved to be very successful and dragged the attention not only of sneakerheads, but high fashion community, figuring at fashion shows in New York, Rome and Seoul since 2009. This year it’s even more catchy!
Designers of Alexander McQueen approached unconventionally to mixing sports, fashion and futurism, presenting the human body as an engineered machine which can overcome all the physics rules. At a glimpse you can see numerous plastic shells, metal constructions and colorful wires, creating a sense of presence in the virtual reality.
The range presented in Brandshop has the most interesting trainers from this collaboration: they can adapt to the rise and shape of your feet, keeping the natural freedom of movement. Futuristic look of models is added by the patented technology named Puma DISC BLAZE which allows you to securely tighten the top of the shoe by only one turn of the disc.
There’s one more thing that should be noted: the Trinomic sole, which first saw the light in 1989 and is still relevant&popular. This sole is made according to the principle of ‘honeycombs’, where each ‘honeycomb’ is filled with air, providing the so-called ‘spring effect’. These innovations are combined with reflective materials, the stunning designs from Alexander McQueen studio and high quality leather - all of this makes the release totally outstanding.
The trainers from this unique release are already available for purchase!