09 August 2016 13:00:00
Property Of…: Balance of experiments and classic
New player who managed to become a serious rival just out of its vision and principles
Property Of… was founded by students from Singapore in 2006. Just having graduated with a degree in designing in London, they saw that there was no diversity of bags on market. Especially it touches upon men’s briefcases – the most of them had boring design and was made of leather. For a decade Property Of… made it different and could stand with other premium classic decisions. Moreover, the brand’s adapting to street style doesn’t give others a single chance.
It’s worth mentioning that Property Of… doesn’t seek for radical experiments – just sober and timeless style. There is nothing brandish at all – even the title Property Of… is a hint that it is just somebody’s property. But one of the major advantages is high quality and bold material decisions. For instance, business case for work days is made of denim and washed out waxed canvas – no surprise for this brand.
Not just a store
Property Of… also cares for its stores. Opening the flagship one in Amsterdam in 2010 where the company’s headquarters is situated, Property Of… ‘s approach to retailing was quite unusual. Developing city’s infrastructure they combined a comfortable café and shop – the place where everyone can have a cup of coffee and choose an appropriate bag, briefcase or backpack. This step proved brand’s policy – traditional high quality and pragmatism.
Check out all Property Of… products at our store.
PROPERTY OF…Backpack Hector Coal/Dark Brown
PROPERTY OF…Backpack Carey Black
PROPERTY OF…Backpack Oscar Army/Brown
PROPERTY OF…Backpack Mitch Roll-Down Navy/Brown
PROPERTY OF…Backpack Archie Black/Black
PROPERTY OF…Wallet Louis Cocoa
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