02 June 2016 11:00:00
PEACEFUL HOOLIGAN: A STREET PIGEON OF THE WORLD
We are telling you about a young brand that was created by ordinary guys who were dreaming to wear comfortable clothes every day
The main idea of the founders was to produce such clothes, that one will always feel comfortable in. The company has instantly closed itself off from any extrinsic influence including current for that moment fashion tendencies. The goal of Peaceful Hooligan was creating a real set for survival in outer world, be it going out to a pub or a football raid. The company’s designers are inspired by bright moments from their lives that they had passed by together within last 2 decades: starting from the birth of rave-scene and ending with conquering tribunes of the biggest stadiums.
The brand Peaceful Hooligan has been created in 2003, when young guys had pieces of military jackets on their hands. At the first sight, they were interested by hoods, which seemed to be “hooligan” in a good meaning of the word. Not much time has passed, and jackets have been reproduced and sent to a couple of stores in the Great Britain. Later-on, they started receiving bigger orders, which was a starting point of Peaceful Hooligan’s history. As a brand logo they have chosen a pigeon that is holding a piece of wire with cranberry. On the one hand, it is considered to be a bird of peace, while on the other hand-a real expert in urban lanes and alleys. The brand’s motto says: “Make Your Own Rules”.
The central idea of the brand was creating a unique “casual” style, that would be liked at the first sight by any young man who is into football or street subcultures. The brand’s founders admit that the name accurately underlines the main ideology of the brand: “Peaceful Hooligan” is supposed to be worn by different people and has its own meaning for any person. Nowadays, Peaceful Hooligan apparel is known far beyond the UK borders. One can easily find a fan of this brand on lots of European tribunes. You can get to know with the range of Peaceful Hooligan clothing at our store on Petrvosky boulevard, 21.
Peaceful HooliganMen's windrunner jacket General Bright Blue
Peaceful HooliganMen's sweatshirt Controller Zip Khaki
Peaceful HooliganMen's polo shirt Jack White/Bright Blue/Navy
Peaceful HooliganMen's shorts Container Stone
Peaceful HooliganMen's T-shirt Terrace Apart White
Peaceful HooliganPanama Belter Navy
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