12 may 2016 12:00:00
Nike Dunk High: college culture triumph
Nike revives the silhouette of the already distant 80’s dedicated to student culture and basketball
Nike turns to its heritage and delivers the fresh iteration of the Dunk designed in the mid 80s by Peter Moore, former creative director of the company. The release comes in two colorways dedicated to the NCAA college basketball leaders.
From the history of Nike Dunk
USA is the country where college basketball became a true cult with millions of spectators, leading sports and public media attention to the matches, over-the-top ticket prices, and a host of other things that come along with any public event. In 1980, American sports industry giant Nike released a new model named Dunk. The new silhouette was designed to provide the students league players with tech sneakers for comfortable wear both at the court and outside it. Five years later, in 1985, Dunk reached the height of fame due to designers team original solution – the sneakers were released in the traditional college colors, so the students could accent their belonging to a particular social group. This campaign was named “Be True To Your School”.
This season, Nike dedicates the colorways to the two colleges, University of Michigan and University of Nevada, Las Vegas, in yellow-navy and red-grey colors respectively. Both colleges are the oldest establishments of the states with the long lists of victories. The sneakers reiterate the classic leather silhouette with a supporting cupsole. Moreover, archive models fans are bound to appreciate traditional lacing, neat perforation, and sticky rubber sole providing comfort in all conditions.
Launch date: May 14
10:00 — available at the store on Petrovsky Boulevard, 21
12:00 — available online
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