27 February 2015 12:33:24
New Balance x WEST NYC 530
The first day of spring, March 1, is the sales start day for the collaboration of the iconic American label New Balance and the New York sneaker boutique ‘West NYC’.
Recently, New Balance have pleased their fans with interesting collaborations with various brands and shops. This time they partnered with ‘West NYC’ - the shop based in New York.
Thus, the joint work was made around this-season-essential model New Balance M530. Its history dates back to the 1990’s, when the brand started to change its view on sports shoes - by paying more attention to new materials and production techniques, creating more futuristic silhouettes of sneakers. Bright and contrasting colors of this model refer not only to the unique atmosphere of the ‘90s: the designers of ‘West NYC’ represent the colors of lava, which has the ability to change color when exposed to high temperatures, going from bright red to purple and freezing in anthracite-black color.
Sneakers are made of premium nubuck with the inserts of durable&breathable mesh. The tongue is decorated with large brand logo. New Balance x West NYC M530 have a light sole with amortisation technology Encap.New Balance x WEST NYC M530 WST sales start online March 1 at 22:00. The sneakers will be available in the store on Petrovsky Blvd. on March 2, at 10:00 am.