24 June 2016 15:00:00
NEMEN: ITALIAN SCIENCE TRIUMPH
The story of two people who decided to be the best in textile industry of the XX century
Hearing about Italian fashion, the first idea that crosses your mind is formal dresses made by famous fashion houses with a long history. High-tech clothing is the last thing with which an Italian fashion is associated with. But this is exactly what an Italian company Nemen is doing. Combining age traditions with scientific discoveries Nemen shows the true richness of its country.
Leonardo Fasolo and Fabio Cavina are the founders of this brand. They elaborated the brand’s philosophy united them – it’s about love for an Italian heritage and future technologies. There is nothing surprising that on the homepage of Nemen website written “A concept more than a brand”. Their aim is quite clear – to turn a new page in the history of their country’s textile industry. Considering how business is going well now there is no doubt that Nemen achieved their mission. But how?
SECRETS OF SUCCESS
The first and main principle is surely production only in Italy. It’s about the whole process – from the material production to the finishing. It starts with extremely thorough material studying especially its reaction during painting. In fact the painting is one of the main Nemen’s elements but not many know how it is difficult and time-consuming. Reactions of each fabric are different - absorption rate, shrinkage and etc. For taking into account all these factors a great number of tests and experiments are needed. Such experiments are comparable with real, academic science because of its accuracy and depth. It’s not similar to the traditional concept accepted today where appearance is more important than contents.
CRAVING FOR EXPERIMENTS
Leonardo Fasolo and Fabio Cavina are not looking for easy solutions – they are challenging. Even the production of innovational clothing in small quantities itself is a challenge. But they managed to go further. Besides different and curious collaborations with other technological brands such as ACRONYM, Nemen invents the fabrics you will never guess about.
For instance, LED fabric used in A/W 2015 collection is a good example of brand’s obsession with innovations. Optical fibres are weaved into the fabric and illuminated by 12 LED lights powered by two lithium batteries and the jacket made with special aluminum coating inside keeping your body warm. Only a few can make not just a prominent product but also a comfortable one. The jacket content is so difficult that it is producing only after a personal order. In the closest time Nemen is to release a new product from this very material so it is make sense to catch up with the news.
Another outstanding product is Nemen parka from the same collection. Its fabric is made of twisted and texturized polyester threads specially weaved into and painted under high pressure at a temperature of 130 degrees Celsius. There is a lining inside parka made of Japanese nylon with many other details and bright colours. The best fabric, durable nylon, well-made zips and closings are brought to perfection as in other Nemen clothes.
You can find Nemen clothing of this season in our catalogue.
NemenMen's parka Multipocket Leaf Green
NemenMen's windrunner jacket Wind Breaker Garment Dyed
NemenMen's bomber jacket Garment Dyed MA-1
NemenMen's shirt Chambray Printed Indigo
NemenMen's sweatshirt Seamless Knit Light
NemenMen's sweatshirt Seamless Knit Collar Grey
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