06 July 2016 18:00:00
Nanamica: take me seven seas away
We talk about how to change ordinary things, not betraying yourself
Eiichiro Homma has largely pioneered everyday techwear in Japan. In 1982, he started working as a designer at Goldwin, the corporation owning The North Face brand and holding numerous technology patents. A lot of renowned clothing and accessories manufacturers such as Filson, Helly Hansen, Champion, and Eastpak, work those patents. In his department, Homma was responsible for sports outerwear design and marketing.
Walking in the sea
As befits every true Japanese, Eiichiro Homma honed his talent with prudence, wit and punctuation, unveiling it aboard Goldwin cruiser in the cold waters of fashion industry. He gave more than 18 years to this voyage, yet for good reason, since Homma happened to work with the leading technical fabrics manufacturers, establishing good long-term relationship. This groundwork would be of use in his future. After leaving Goldwin in 2001, Eiichiro decided to launch his own brand incorporating the well-proven technologies – welded seams and fabric water-repellent coating. Aesthete coming from the land of the rising sun and blooming sakura, the designer named his company Nanamica, “House of the seven seas”.
Unlike European and North American countries, Japan has nearly always been isolated from the rest of the world being satisfied with the gifts of its own civilization. Culture colonization of the island began some 150 years ago and has been a novelty for the Japanese up to now. The Nanamica brand has been designed straight for cosmopolitans and innovators: Homma inhabited his “House of the seven seas” with garments from various cultures from all over the world. Luckily for the customers, Nanamica is one of those brands working with overseas distributors and seeking to bring people together regardless their ethnic background.
In other words
Working with classical western forms and silhouettes, Eiichiro conforms them to the new laws set by unusual fabrics and accessories. Nanamica easily combines traditional garments functions with high-tech textiles and fresh view, turning everyday clothes into contemporary art objects worth exhibiting at the museum. Strangers to the European world of fashion, Gore-tex, waxed cotton, and cordura have long been usual consumable materials in Nanamica, while much more attention is given to experiments. Traditional car coats made of wool and Gore-tex blend, daypack bags sewed from tweed with gold-plated rivets, blazers of the ultra-lightweight quantum pertex fabrics, shirts and tees of the unique CoolMax cotton. These are only a part of the materials and their combinations being favorite at Eiichiro Homma’s company.
Nanamica is a successful attempt to rethink familiar, yet cloying garments and give them a fresh look, getting rid of blind spots and capturing all the technological advances and design ideas in everyday clothes. This is a continual race against the future, desire to change the present, making people’s lives and the world around them better.
NanamicaMen's parka jacket GORE-TEX Shell Marine Navy
NanamicaMen's coat GORE-TEX Short Soutien Collar Beige
NanamicaMen's anorak Wind Navy
NanamicaBackpack Cycling Khaki/Navy
NanamicaBag Briefcase Black/Black
NanamicaBackpack Day Pack Navy/Black
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