25 April 2016 18:00:00
Mismo: Danish design at its best
An inside story of the Danish brand Mismo which draws inspiration from everyday surrounding objects
ACCESSORIES WITH CHARACTER
The story of Mismo began with Adam Bach, brand’s future founder, failing to find a convenient laptop bag for his wife. This perfectionism made a starting point for the production launch in 2003. Adam with his wife, Rikke Overgaard, seized the opportunity realizing that no brand would deliver laptop accessories with individual approach at the time. What the market could offer then were characterless standardized bags, produced by the laptop manufacturers themselves seeking to reduce the costs and maximize the earnings from computer accessories.
TYPICAL DANISH DESIGN
“If you were raised in Denmark, you are bound to feel the impact of minimalism and utility on the things around”, - says Adam Bach. In fact, this design approach sets the country apart from a dozen of other successful European countries. Mismo founder gives a curious example, saying that most of Copenhagen public spaces familiar to travellers are built upon the projects of three key architects – Arne Jacobsen, Hans Wegner and Poul Henningsen. The same is for Mismo – every collection released addresses great traditions of Danish design and its formers that maintained balance of materials, forms, media, and availability for final customers. Adam isn’t sly when speaking of architecture – playing with forms, along with the right mix of plain and complex textures, stands Mismo out from numerous companies producing accessories.
Mismo bags are produced of premium materials such as full grain leather and canvas. All the products are tinted using organic dyes only. Every accessory is equipped with high endurance zippers, reliable handles with brass hardware, capacious pockets for papers, smartphone, coins, and other little things we need so much in our everyday lives. Moreover, Mismo pays attention to such minor details as lining, using durable materials and decorating with various patterns. Many accessories from Mismo latest collection are available at Brandshop store in Petrovsky Boulevard, and online.
MismoBag Mission Wrinkle
MismoBag MS Office
MismoBackpack MS Carpet
MismoBag MS Supply
MismoWallet Card Zip