09 June 2016 17:00:00
MACKINTOSH: THIS VERY COAT
History of the brand which influenced not only the clothing industry, but culture on the whole
Mackintosh is the favorite clothing of detective’s characters of the late XIX and early XX centuries. It was mentioned in Conan Doyle’s “The Adventure of the Lion's Mane”, Oscar Wilde’s “The Picture of Dorian Gray” and many other fictions. Such popularity obviously resulted in common use of the word “mackintosh” for all waterproof raincoats. Not so many people know that the brand Mackintosh being ancestor of original mackintosh is seeing a revival keeping the traditions alive. We will try to clear up how the story of Mackintosh began and why the revival is happening here and now.
To begin with, the brand exists already for two centuries. To be precise the first Macintosh was sold in 1824 but what do 8 years mean if we talk about the whole centuries? A year before in 1823 Charles Macintosh was the first to find out rubber’s feature applied to the clothing – the jacket’s sleeve became waterproof. It seemed to be the breakthrough and particularly it was – Macintosh patented his technology but a commercial success was too far. Rubber he used, firstly, emitted an ill odour, secondly, it melted under the sun, thirdly, it made the clothing very tough. Product in such condition couldn’t become popular on mass market.
Problem’s solution came only in 1840’s when the inventor Thomas Hancock being Macintosh’s friend helped him. The carried out researches on the rubber features which led them to the invention of the method for vulcanizing rubber process in 1843. Due to the vulcanization consisting of chemical reaction of rubber with vulcanizing agent it was possible to convert the rubber into more durable material which is familiar to us now as strong enough but also elastic and waterproof. In 1894 when Macintosh had already passed away the company was officially registered and legendary clothes started the adventure around the world. Macintosh’s quality was loved especially among soldiers and this very fact gave an impetus to creation of the trench coat which in its word by word translation means “coat for trench”.
If you’re going this text through you’re more likely to notice using of two different spellings – Macintosh and Mackintosh. Avoiding confuses, we will make it clear: the first title refers to second name of Charles and the original names of the coats. The second title is nowadays alternative spelling referring to the current brand name. Now we will explain why Mackintosh is becoming trend again.
Being on Olympus
After the factory being on the verge of closing in 1990’s some of the management staff started the revival. It was not for nothing – at the dawn of the XXI century Mackintosh cooperated with such fashion houses as Gucci, Hermes and Louis Vuitton and its coats became popular with Japanese women. It may be the reason for purchasing the brand by Japanese Yagi Tsusho in 2007. Fortunately, they understood value of the great brand’s history: except the store in Tokyo they opened another in London which was the first in this city.
According to the representatives, Mackintosh is only starting his way to the premium market planning to extend the range of products to satisfy everyone who wants clothes of the same quality which their coats have.
All products are manually designed of the best available materials at the factory in the UK where every worker is to complete special 3-year training.
mackintoshMen's coat Dunoon Hood Camel
mackintoshMen's trench coat GM-009B Belted Navy
mackintoshMen's coat Rubberised Classic Taupe
mackintoshWomen's trench coat LM-003F Lined Ink
mackintoshWomen's trench coat LR-003 Hooded Putty
mackintoshWomen's coat LR-003 Hooded Ink
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