17 June 2016 18:00:00
LEVI'S VINTAGE: GOOD OLD SPIRIT OF AMERICA
Speaking of the Levi's line where the most fashionable clothes of the past becomes the hit of the present
Many brands are in favor of telling their story but not many give their costumers an opportunity to feel it all. Good to know that Levi's is an exception to the rule. Levi's appreciates the multi-year legacy and keeps about 20,000 of clothing models the earliest of which date back to 1873. Every season Levi's relies upon this archive and chooses some clothes that had happened to experience a sort of regeneration - Levi's Vintage is the one of those.
The distinctive feature of Levi's Vintage is Levi's 501 jeans. Classic silhouette with an age old history is a real face of the brand. Levi's Vintage comprises all the Levi's 501 interpretations including the very firsts dating back to 1890. So far there's nothing clear why it is 501. It is far more probably that an exclusive patent on that clothing just expired. Anyway the number system turned out to be very convenient - the stores could easily sort out Levi's because numbers denoted a class of goods. Those looked like 5xx were made of high quality material. The Levi's 501 obviously became the glue of that class - high quality denim from Amoskeag Manufacturing Company, then leader in American textile industry was the best offer on market.
Levi's Vintage besides Levi's 501 comprises many different clothing such as jackets, shirts and t-shirts. But it's not that important - the manufacturing is very precise unlike the first one - that's what truly important. Levi's Vintage doesn't target to adjust the clothing to modern trends - there's the company's main subdivision for this purpose.
So the Levi's Vintage style is one in a million - it doesn't live up to trends and street fashion. It's a good old spirit of America as it is possible nowadays.
The latest Levi's Vintage collection covers another historical period. This time it refers to baseball that was important for Levi's all along. Earlier in the 20th century they owned a baseball club and also released special outfit collection for baseball lovers. Levi's still appreciates baseball and they prove it through the investment in one of the biggest baseball diamonds in San Francisco: LEVI’S® LANDING
You can check out the Levi's Vintage clothing in our catalogue.
LEVI'S VINTAGE CLOTHINGMen's jean jacket 1967 Type III Rigid
LEVI'S VINTAGE CLOTHINGMen's jeans 1947 501 13.75 Oz Dugout
LEVI'S VINTAGE CLOTHINGMen's jeans 1954 501 13.75 Oz Slugger
LEVI'S VINTAGE CLOTHINGMen's jeans 1955 501 13.75 Oz Pine
LEVI'S VINTAGE CLOTHINGMen's jeans 1947 501 13.75 Oz
LEVI'S VINTAGE CLOTHINGMen's jeans 1954 501 13.75 Oz
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