19 April 2016 19:00:00
Levi’s Skateboarding: a new look at the familiar
An article about the history of Levi’s Skateboarding collection which promises to be another hit of the great American company
The first collection
In the fall of 2013, the legendary American brand Levi’s launched the Skateboarding collection presenting the fresh view of the company eternal models for the numerous fans of American classics. There is no secret in naming the new line – all the traditional products were redesigned, tested, and in the end sewed according to the demands of the skateboarders who needed hard-wearing and stretch denim. The first collection included reimagined silhouettes of such hit jeans models as 504, 510, 511 and 513. Later on, clothes were introduced to the collection as well. Now, in more details!
The year of 2007 is easily felt to be the starting point for developing the collection. This very year, Californian skateboarder Keith “K-Dub” Williams made a decision of designing his own skate park in native Oakland. The case of a young man who was bent on reforming the infrastructure in a terrible condition appealed to Levi’s. The key decision was then taken at the company top-level. Levi’s has supported skateboarding enthusiasts all the time ever since, helping to build up special parks not only in the USA, but abroad as well. The company has a track record of skate parks construction in Bolivia and India along with involvement of renowned riders for giving master-classes.
Today, Levi’s Skateboarding line is characterized with slim and relaxed fit, and pleasant, almost pastel colorings. What is to be mentioned is that the company honors its roots: using decades-old silhouettes and vintage prints that refer to the good old days of America go to prove that. A whole lot of jeans, shirts and Tees by Levi’s Skateboarding are available at our store.
Levi’s SkateboardingMen's Jacket Skate Trucker Jet Black
Levi’s SkateboardingMen's Sweatshirt Crewneck Grey Heather
Levi’s SkateboardingT-shirt Pack Pack Grey/Lotus Blue Stripe
Levi’s SkateboardingMen's Jeans 504 Straight Rigid Indigo
Levi’s SkateboardingMen's Trousers Skate Cargo Leopard Camo
Levi’s SkateboardingMen's Trousers Work Black
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