06 July 2016 10:30:00
How it was: Reebok × Kendrick Lamar launch party
Talking about the latest events related to the launch of Reebok x Kendrick Lamar Classic Leather sneakers
LAUNCH AT BRANDSHOP
On Friday, July 1, 2016 there was held a launch of the sneakers by an American multi-platinum musician Kendrick Lamar with the famous sportswear brand Reebok. The event took place at Brandshop store on Petrovsky Boulevard. The start of the sales began at 7:00 p.m. and brought together many sneakerheads, enrolled in a list in advance. Our store broadcasted the event via Periscope giving those who couldn’t come an opportunity to be with us. We should also mention that all the visitors could help themselves with the beer by “Volkovskaya Brewery” and get an invitation to the afterparty at the HLSTK craft beer bar on Taganskaya.
PARTY AT HLSTK BAR
At 9:00 p.m. the second part of the evening took place at the bar HLSTK and lasted for long after midnight. The guests had an opportunity to discuss the release and get free beer as much as they wanted along with Mexican burrito. Good vibes were given by a well-known music producer Lapti – the resident of GOST ZVUK and the participant of Boiler Room in Moscow.
The video attached below demonstrates the atmosphere of the events held in two different locations.
Our store thanks everyone for coming. Hope to see you soon! There are loads of different events coming up. Subscribe to our special Sneakerhead page to keep up with all exclusive releases which will be held at our store.
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