19 may 2016 11:00:00
Han Kjøbenhavn: actual exemplification of Danish traditions
The history of the brand which managed in a few years to win flaming hearts of customers with cold color of Scandinavia
Since creation of the brand in 2008 Han Kjøbenhavn has opened its shops at the best places of Copenhagen, New York and Paris, GQ magazine included it into the list of the eight most significant brands of today. Taking into account that their first line contained just several sunglasses, such progress is really amazing. In order you could find out what Han Kjøbenhavn does to attract attention of both the fashion society and ordinary customers, it is worth merging into the history of the band foundation and its philosophy lurked in everything.
Idea for all
Yannick Davidsen – advertising, Tim Hancock – design and PR. As you see, the Danish-founders had no experience in clothes industry, but did had a desire to create. To create when there is no need of compromising regarding your own ideas.
The collection of sunglasses released in 2008 had a simple idea of qualitative product for reasonable price that brought fame to the brand and great motivation to start working at new line “blue by Han Kjøbenhavn” – candid impact of Scandinavian esthetics and fashion of the 50s that dictates the trend of Han Kjobenhavn until today.
One should pay a special attention to the short motion films made by the brand generally because Yannick and Tim have cinematic experience and tender attitude to this sphere: “Filming is the way of showing the character put into clothes and also telling a story that can be more important than the clothes is. We always shoot real people, living their real lives, which we can tell about; we don’t need professional actors or models”.
For example one of the latest films shown in December 2015 manages to let the audience into mysterious murder of the hotel guest and create an atmosphere of mysticism and horror, using bizarre sound effects and chaotic narrative.
According to Yannick and Tim, the main sources of inspirations besides traditional Danish style and functionality are architecture and furniture design, not surprising that Han Kjøbenhavn duet chooses classical silhouettes aged centuries rather than decades. Such accent you can find in lookbooks: mostly with old and extraordinary models the brand is showing adherence to its unchangeable image. However, there is a great number of young fans of Han Kjøbenhavn, anyway cold Scandinavian esthetics attracts people of all ages.
You can feel the spirit of modern Copenhagen with the help of our catalogue, where a great range of goods of Han Kjøbenhavn is presented.
HAN KJØBENHAVNMen's bomber jacket Air Black
HAN KJØBENHAVNMen's sweatshirt Embroidery Logo White
HAN KJØBENHAVNMen's turtleneck sweater Turtle Neck Black
HAN KJØBENHAVNSunglasses Timeless Horn
HAN KJØBENHAVNMen's jeans Tapered 17 Oz Medium Blue
HAN KJØBENHAVNSunglasses Doc Black
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