10 August 2016 15:00:00
GJO.E: new urbanism
Domestic brand creates stylish and technological clothing using its own unique technologies
Grunge John Orchestra. Explosion is a Russian brand known for its products appearance: parkas and jackets unique colours and fabrics deconstruction are achieved through complex processing including multistep procedure of dyeing and heating to extremely high temperatures. Designers are also enthusiastic about 3D technology pattern. Patternmade clothing is fitted to the body providing comfort without restricting movements. Meanwhile, the whole production is situated in Moscow and the brand’s founder and major designer, Igor Isaev is in charge of products quality.
It all began with the music
As schoolboys Igor and his brother played grunge and hard rock in their garage band “Grunge John Orchestra”, yes, the future brand name. Washed blue jeans, black shirts and leather biker jacket – perfect outfit for such occasions. Russian casualty had nothing to do with that. The brothers made it for their own, cutting again and undoing grandfather’s blazers, stonewashing jeans and dyeing fabrics. Later Igor opened his own secondhand stote where such iconic brands as Levi’s, Calvin Klein, Edwin and others were in stock. Afterwards the designer started to make his own clothes gaining popularity among major shops in Moscow. This experience allowed Igor to work in Italy for a long time where he saw the fashion world inside and then began creating technological clothes competing with major Italian brands.
Igor Isaev doesn’t aim at trends. Traditions, history and cultural background - that’s what is trully important to him. Better have one a good quality item which will become better over the years with its own special story. Fashion is a circle and all the iconic items being classic of its generations are certain to come back. That’s why the designer rethinks work and military silhouettes taking the production to the next technological level.
The ideas of brand from Moscow won the customers in Russia, Europe, Canada and China. In 2015 adidas Originals collaborated with the brand as adidas Originals by GJO.E. This collection included items with the features of both brands.
Check out all Grunge John Orchestra. Exlposion products at out store.
GJO.EMen's windbreaker 10S13CM Camo Indigo
GJO.EMen's parka 10P10NP Grey
GJO.EMen's windbreaker Field 11 10FJ11DPP Dark Navy
GJO.EMen's Anorak 1 10A1CM Camo Indigo
GJO.EMen's bomber 1 10B1TFC Khaki
GJO.EMen's Anorak 1 10A1CM Camo Green
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