19 July 2016 15:00:00
GANT Rugger: the modern classics
Telling you about GANT Rugger — the younger brother of well-known GANT brand
In April 1949 GANT brand was born. The company became not only the leader on the market but the main innovator as well, elevating a shirt to a cult. Everybody from white-collar workers and students to public persons started to wear them. People knew that the GANT symbol – a G in a diamond stamped on the shirt tail – guaranteed quality. You can read in detail about formation of GANT brand in our article «GANT: shirts honed to perfection». But for now let’s talk about GANT’s subdivision — GANT Rugger — that became a separate brand.
In chase of actuality
In 1974 GANT Rugger range was born. And in 2010 it became a sub-brand that will change the whole game of modern fashion. Rugger combines sportswear and preppy styles from the 70s. It is a more modern brand with much more defined Italian characteristics than Gant: the cut being more adjusted, with details such as the lapel of the blazer, shorter sleeves, as well as materials that clearly highlight the inspirations from Italy. To resume, Gant Rugger has retake Gant’s history (the know-how + sportswear and preppy influences) with a certain kind of assumed collectedness. Here you’ll find a touch of modernity and creativity on specific details on the clothing. GANT Rugger is not male-only brand, so, the assortment is really broad.
Moreover, GANT Rugger is bold enough to use different prints and non-standard little details. Combining this with an almost semi-centennial experience in clothes production we get a practically perfect clothing line with its own traditions and philosophy.
You can find a variety of GANT Rugger products at our store.
GANT RUGGERMen's Shirt Kick Ass Oxford Capri Blue
GANT RUGGERMen's Trousers Slim Chino Khaki
GANT RUGGERMen's Polo Oxford Back Classic Blue
GANT RUGGERWomen's Shirt Knotted Military Blue
GANT RUGGERWomen's Shorts Shiny Yankee Blue
GANT RUGGERWomen's Shirt Luxury Light Indigo
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