30 September 2015 10:30:00
G-SHOCK X ALIFE
Joint work of Casio and the New York based brand Alife, praising the era of Neo-Dada and pop art.
One of the world’s most famous watch brands Casio and the New York based streetwear brand Alife release another joint work. This time the focus is on the classic model G-SHOCK 6900, believed to become one of the most anticipated products of the season, combining the American lifestyle, catchy design and incomparable quality of performance.
This collaboration is inspired by works of the artist Jasper Johns - one of the key figures of pop art - who should be noted separately. Jasper Johns was born in South Carolina in an ordinary family, where they were not used to discuss art. The crucial moment for him was his decision to move to New York in the 50’s of the XX century. During his voyage the young artist met truly eminent representatives of pop art and conceptual art. Those acquaintances had a positive influence on Jasper Johns, inducing him to make a full series of works named ‘The Flag’, saturated with love for his motherland. The reference to his work can be seen in the watch detailing: muted colors, shabby white and a pattern with vintage stars.
This G-SHOCK model is outstanding not only thanks to its history, but also innovative technologies: shockproof body, automatic backlight, mineral glass, water resistance up to 20 bar, multifunctional alarm, countdown timer and world time.
Especially for the Russian release of the collaboration with Alife, G-SHOCK Russia presents a lookbook and video, supported by our store. Give it a watch!
The sales start on the 1st of October, at 10:00 both online and at the store on Petrovsky Boulevard, 21. Check the page of the G-SHOCK RUSSIA community for additional information.