23 may 2016 15:00:00
FRED PERRY: WREATH OF CHAMPIONSHIP
The history of the icon of British style Fred Perry which took the wreath of the winner at the day of its founding
It’s justly to say that the history of the brand Fred Perry was born with its founder Frederick John Perry. Beginning with table tennis Fred climbed up to the top of tennis championship. He was the first player to win all four "Grand Slam" tournaments. In the 1930s Perry moved to Hollywood that won his heart with its style and glamour then reflected in his wardrobe.
In the late 1940s, Perry was approached by Tibby Wegner, an Austrian footballer who had an idea to invent an anti-perspirant device worn around the wrist and which could protect it and the racket handle from sweat. Perry worked on Tibby’s idea and made a few changes to create the wristband today known by everyone. This event is considered to be a starting point of the brand’s history. Fred and Tibby began to promote their wristbands at the best tennis tournaments of the world, persuading the players that protection of the racket handle from sweat was very important. The players listened to famous sportsmen and then Fred Perry Company gained recognition.
What Perry and Wegner had to do next was extension of the line. Launched at Wimbledon in 1952 the tennis shirt with brand's logo was an immediate success. The shirts were handed to everyone who was connected with tennis tournaments: from BBC cameramen to the leading players. All of them were glad to get a new sports shirt as it was more comfortable and looked better than baggy and bad-fitted clothes of that time. Working as commentators, Fred Perry and the “voice of Wimbledon” Dan Maskell also wore these shirts with the Laurel Wreath.
In the course of time the Laurel Wreath on Fred Perry shirts became one the most knowable and recognizable logo in the world of fashion. However, it could have been different because of Fred’s passion for smoking. Initially, Perry wanted the image of smoking pipe to be as brand’s logo because he thought that it was more associated with him. Fortunately, his business partner Tibby Wegner talked him out of that idea, reasoning that girls wouldn’t like it. Tibby offered an option – champion wreath, which was embroided on Freddy’s blazer and symbolized his victory in Wimbledon. So the symbol of world recognition became the face of Fred Perry brand.
С годами Fred Perry набирал популярность и проникал не только на спортивные площадки, но и в музыкальные клубы. К знаменитым поло добавились новые предметы гардероба: обувь, куртки «харрингтоны», платья в теннисном стиле, традиционный английский трикотаж и бесконечные вариации на тему рубашек поло.
Over the years Fred Perry gained popularity and was noticed not only at sports courts but in the clubs. New wardrobe items like footwear, the Harrington jackets, tennis dresses, traditional English knitwear and endless variations of polo shirt were presented. Long-term contacts with British subculture and music played their role. Great number of famous musicians collaborated with Fred Perry. Paul Weller, the frontman of the main band in the mods subculture The Jam, designed his own shirt, and Terry Hall from one of the main British ska band The Specials, made the sweater by his own design. But the most important collection was collaborated with outstanding singer Amy Winehouse. After her tragic death in 2011 her relatives decided to release two latest collections Amy had worked on.
Fred PerryMen's longsleeve Twin Tipped White/Ice/Maroon
Fred PerryMen's polo shirt Portugal Country Blood
Fred PerryMen's polo shirt M1200 Island Green
Fred PerryMen's cardigan Classic Zip Black
Fred PerryMen's shirt Polka Dot LS Light Smoke
Fred PerryMen's tracksuit jacket Bomber Sky Blue
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