11 August 2016 10:00:00
Fred Perry Laurel: This is England
Famous British brand which history is full of freedom and rebel
From the stadium to the streets
Brand named after his founder – a famous tennis player of the XX century, Fred Perry, is now known as iconic one for many decades not only in sport world but also in mod culture. It all started in Britain where the brand originated from when Fred Perry handed out his own products to the sportsmen and TV reporters he knew. Fred Perry polo shirts appearance on TV caused the interest of new mod wave as style was all above for them. Classic look of tennis player in shirt made of breathable material with the logo on it – a laurel wreath that inspired young people and immediately came to streets. Later British football fans used it as disguise and then it became a kind of uniform, component of prosperous citizen’s look, wearing caps, jumpers, cardigans, track jackets, bombers and, of course, polo shirts with laurel wreath on them. Recently Fred Perry has launched a separate line Laurel Wreath inspired by classic items of the 60’s. Clothing under this label represents classic silhouettes. This collection has its own special vintage logo – 30-leaf Laurel Wreath instead of regular 16.
Now the brand doesn’t lose its positions among street culture, music waves and just people who appreciate stylish clothes. The company constantly cooperates with famous musicians, designers and streewear brands. Fred Perry has collaborations with Stussy, Comme des Garcons, Raf Simons, Amy Winehouse, No Doubt and others. Sports roots are not forgotten and the brand updates the Sports Authentic line.
Fascinating that Fred Perry – a talented sportsman and a habitual smoker, initially was going to put a pipe on the brand’s logo. Fortunately, Tibby Wegner being his loyal business partner talked him out of it. By the way, Wegner was the person to draw Perry’s attention to his Wimbledon champion club jacket with the Winner’s Wreath on it. Perry liked the idea and asked the president of Wimbledon Club for using the wreath as trademark. The second one gave the tennis player rights to use the symbol as a gift.
Back to the past
You won’t believe but history of iconic Fred Perry began with anti-perspirant device. A former Austrian football player, Tibby Wegner suggested selling special wristbands under Fred Perry’s name. So in 1952 the partners started their brand with the new soft and elastic wristbands which are still worn by sportsmen and musicians. Later the collection was extended by polo shirts made of cotton pique – soft, absorbing and making body feel comfortable.
Check out all Fred Perry Laurel products at our store.
Fred Perry LaurelMen's Track Jacket Wreath Tape Carbon Blue
Fred Perry LaurelMen's Track Jacket Laurel Wreath Tape Track Blood
Fred Perry LaurelMen's Track Jacket Laurel Wreath Tape Track Regal
Show all news