15 August 2016 12:00:00
Filson: The Gold Rush fruits
The story about a brand known for its honesty, quality and reliability since 1897
Filson Filson community
There are no so many brands which can keep its audience for several decades. But Filson can. Being the producer of men’s bags Filson left something we call “heritage”. It’s not about more than age old brand’s history but your personal bag which will be you companion for 10 or even 20 years. That’s how Filson made its community.
Future rich men’s clothing
Clinton Filson is the company’s founder and there is nothing surprising about him – he just was in the right place at the right time using his skills. In 1897 when The Gold Rush began it gave the entrepreneurs many opportunities when every fortune hunter needed outfit. It was a perfect chance for Filson who was brilliant at clothing production.
Klondike, a region near Alaska, was the heart of the Gold Rush. Between October and June the temperature could drop to -50C – a great trial for the hunters. They contacted Filson who produced clothing, boots and blankets made of wool.
From gold to woods
Clinton Filson managed to adapt to the changes and it’s a crucial moment in this story. When the Gold Rush came to its end Clinton turned to the lumberjacks and travellers. Cruiser coat was a real breakthrough – made and patented in 1914, U.S. Patent #1088891. This item is still in production because comfort is always in trend.
Nevertheless, Filson’s major item is bag. It was always reliable and had high-quality becoming classic in the fashion world. Several years ago Filson tried to catch up with the rivals taking part in different collaborations with Levi’s and Japanese Nanamica but then decided to stick to its guns: “Manufacturing at first, then – design and all the rest.” Now the model is not updated – silhouette follows functionality. Filson bags are produced at the factory in Seattle, Washington, USA. Yes, it costs two or three hundred bucks but it is an excellent value for money.
Check out all Filson products at our store.
FILSONBag Padded Computer Navy
FILSONBag Duffle Medium Brown
FILSONBackpack Journeyman Black
FILSONBag Original Briefcase Dark Tan
FILSONBag Field Medium Navy
FILSONBag Dry Messenger Green
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