27 may 2016 17:00:00
Casio: permanent innovation chronicles
An article about a brand that made life of million people and rescuers easier
The story began with two brothers and finger ring pipe in 1946 and resulted in the biggest electronics producer and 11,000 employees in 2016. Calculators became common such as Xerox and G-shock is associated with shock resistant watches. You can be an office worker or a musician but you must know about Casio no matter what you do. And that's how the story goes.
Postwar Japan was in a deepest crisis – even the cigarettes were scarce. A Japanese engineer Tadao Kashio always being in search of knowledge craved for inventing something. He came up with the following idea – “Yubiwa”, a ring with a cigarette-holder. It allowed to smoke the cigarette down to its nub that meant significant economy Japanese needed so much. Kashio Seiakujo company was established which would be rebranded as Casio. From this very moment the company's policy was clear.
But such success was not enough for an ambitious Tadao Cashio – electronic calculator noticed by him at an exhibition in 1949 inspired him and his younger brothers to do something better. It took almost a decade – in 1954 buyers refused from the first sample because it couldn’t calculate sequential multiplication and only in 1957 the brothers accomplished their work under Casio 14-A the world's first all-electric compact calculator based on relay technology.
There were problems with electronics conversion to transistors but that being said Casio adapted releasing new models including Casio Mini, the calculator which more than 10 million units had been sold. In 1974 Casio released Casiotron – its first watch and in 1980 – its first own synthesizer. But G-Shock release in 1983 turned out to be more important.
The history of Casio G-Shock in some way is similar to its first calculator because it was a challenge too: to design watch to survive a 10m fall onto a hard surface, be resistant to 10 bar and have 10-year life battery. Three requirements were called “Triple 10” concept. Kikuo Ibe a young engineer conducted the development. He also had his own motivation – once on his way to work he dropped the valuable watch gifted by father. Of course it fell into pieces and since then Ibe was inspired to create the watch to survive in such situation easily.
200 prototypes were required to bring this idea to life but there were no perfect solution of shock resistance problem – even significant increase in thickness didn’t protect from the hits properly. When the team had no idea what to do Ibe noticed a rubber ball bouncing on the playground. He immediately saw how its features could be used in watch construction.
G-Shock case is hollow inside while module itself touches a case in several points made of soft absorbing gel. So, all vibrations affect the upper surface while internals are untouched. Moreover, special dots made of urethane provide protection of glass and buttons from hits at any angle – even a strap was projected as additional factor of softening. All these features save watch from falls, overpressure and vibrations. By the way, the name “G-Shock” refers to the unit G – acceleration of gravity.
G-Shock DW-5000C the first shock resistant model gained popularity only in the USA because of its unusual design. But a few years later trends changed and G-Shock became bestseller worldwide. Customers liked such approach to design and functions that’s why sales grew rapidly and new models were released more often. Many various collaborations and special editions attracted not only ordinary buyers but also collectors who partly made G-Shock iconic.
Kikuo Ibe so far is working in Casio as technical director and in charge of all the releases of G-Shock which worth 70 million. Favourite watch of military, police, sportsmen, travellers and musicians are still in trend during four decades. Casio also keeps its leading position in other fields of electronics including calculators from which company began.
Pick out your personal G-Shock and check its reliability in our store.
CASIOMen's wrist watch G-SHOCK MTG-G1000GB-1A
CASIOWrist watch G-SHOCK x Burton Rangeman
CASIOWrist watch GA-110SL-4A Red
CASIOWrist watch GW-M5610BB-1ER Black
CASIOWrist watch DW-5600M-4E Matte Orange
CASIOWomen's wrist watch 0LP-7A1 Pattern White
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