19 August 2016 10:00:00
Blundstone: famous phenomenon of popularity from Australia
Blundstone boots can be named as the most reliable witness of Australian history — that company’s products were very popular during some significant years for the country
Blundstone, very likely, is one of the most well-known Australian brands. It definitely is amongst shoe-making companies, anyway. There are two reasons for that — the eventful history of the brand and excellent quality of products today. The story opens in 1870.
The Blundstone company originated from companies set up by several free settlers, who emigrated from England to Tasmania. John and Eliza Blundstone arrived in Hobart Town from Derbyshire, England in 1853. John Blundstone was experienced in footwear manufacture and worked as a coachbuilder until 1870, when he began importing footwear from England later manufacturing boots in Hobart's Liverpool Street. By the year 1892, he had established a factory and expanded to premises on either side of Collins Street, and had taken his son into the business.
Sequence of coincidences
At the same time, James Cuthbertson set sail from England on the 'Corramandel' bound for Melbourne but landed in Hobart Town, blown off course in the roaring forties. He commenced his own business, making and importing shoes. James married, had two sons. When the Great Depression in Australia caused a downturn in profits, it once again saw the Blundstone company sold. The buyers were two brothers: James T.J. and Thomas Cuthbertson, who purchased the business in 1932. They were grandsons of James Cuthbertson. After the purchase of Blundstone Pty. Ltd they amalgamated the manufacturing operations under the Blundstone name, and retained the family name for the tannery in South Hobart. It was a hundred percent right decision.
The whys and wherefores of popularity
The company's best-known product is its line of laceless, elastic-sided, ankle-length boots. The official name for this product line is "The Original", although the boots are colloquially known as "Blunnies" in Australia — it shows how deeply they entrenched in Australian culture. They look like a modified version of chelsea boots which were created by Queen Victoria’s personal shoemaker. Those “Blunnies” are very comfortable mainly because of the simplicity of putting on and taking them off — there is no need to lace them up.
Later, in the 1960’s, when chelsea boots became an iconic thing for British subcultures, the popularity of Blundstone was growing progressively all around the world. The company sells great footwear around the globe, currently in more than 50 countries across five continents. The headquarters are based in Hobart, Tasmania. It is also home to the research and design centre and gumboot factory, with the capacity to manufacture 400,000 pairs of gumboots a year. Decades of innovative design and production mean Blundstone now oversees a global supply chain bringing together the best ideas, components and designs to complement a wide range of products — from the iconic elastic-sided boots loved worldwide, to gumboots, lace-up safety footwear for men and women, heavy industrial footwear, school shoes and casual boots. The products are developed by a team that uses the best resources available from all over the world to develop footwear that keeps pushing the boundaries. Company’s ongoing research and development activity sees constant improvement in comfort, protection, performance and aesthetics to match the great fit and value. The Blundstone boots the brand produces today are just as tough as they’ve always been, but are now a lot more comfortable too.
You can find a variety of Blundstone products at our store.
BLUNDSTONEShoes 1320 Premium Crazy Horse Gum
BLUNDSTONEShoes 519 Stout Brown/Dark Green
BLUNDSTONEShoes 510 Black Premium
BLUNDSTONEShoes 550 Walnut Brown Premium
BLUNDSTONEShoes 500 Stout Brown Premium
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