26 may 2016 19:00:00
BLEU DE PANAME: SIGN OF A MODERN PARISIAN
The history of the brand having run against trends with the sole help of blue color and local production, while ending up setting them
Within just 7 years, Bleu de Paname has won the streets of Paris, spread all over France, being far beyond it by now. Adding to the timeless niche of everyday clothing, the company has established the reputation of the manufacturer delivering high quality garments for work and leisure with a strong French accent.
With Cristophe Lépine, who was working at Nike’s Parisian Head Office, and Thomas Giorgetti, who was busy in the fashion press industry, running the company, the chosen path and the following success were nothing if not on purpose. 2008 was the period when Cristophe and Thomas were accumulating and thinking over the ideas – starting with one product, jeans, they gradually came up with the concept of traditional French workwear revival. The segment was totally ignored by the fashion industry at the time, so Bleu de Paname was given a free hand in its formation, which only encouraged the company.
The duet was quite thorough in the issue of the brand style formation. Inspired with the various clothes they and their relatives wore, Cristophe and Thomas found themselves at the intersection of streetwear, military clothing, and old traditions. Finally, the duet decided to work over the workwear they had constantly seen as kids, adding new city aesthetics to it.
By the end of 2008, a small line of high-identity clothes with no logo had been drawn up. So, the name Bleu de Paname appeared, reflecting the Parisian spirit (Paname is one of the city unofficial names), and paying tribute to French workmen. The first public appearance of the brand took place on January 4, 2009, when the teaser of upcoming collection was published on the Internet.
PRECISE PLANNING RESULTS
Such a bold approach to clothing production drew attention of numerous stores, including Dover Street Market. It took a couple of weeks for the first collection to sell out, and there still were people demanding for more. Cristophe and Thomas knew what they were doing – accentuating blue brought out the clothes on any shelf, despite denim shirts being far from current trends.
The years 2010-2011 became a real challenge for the founders, as it was impossible for the two of them to run such a growth brand. Beginning with 1500 items a year, the current output makes up to 35000 items annually, each of them made in France. Bleu de Paname has made a large contribution reconstructing textile manufactories. Gathering specialists in clothes production from all over France, the company does not only deliver the fabrics for the brand needs, but develops new ones as well. Today, 10 French factories are involved into clothes production, while 6 more are responsible for clothing delivery.
In years to come, Bleu de Paname is planning to grow in the chosen direction, while keeping team spirit and “Made in France” label, remaining the brand trusted by simple citizens.
Discover Bleu de Paname garments at our store.
BLEU DE PANAMEMen's jacket Comptoir Moleskine Blue
BLEU DE PANAMEMen's sweatshirt Flag Marine
BLEU DE PANAMEMen's shirt Oxford Office Sky Blue
BLEU DE PANAMEMen's T-shirt 1 Poche Jersey Marin
BLEU DE PANAMEMen's trousers Civile Denim 10 Oz Indigo
BLEU DE PANAMEPanama Bob Moleskine Military Khaki
Show all news