07 June 2016 11:00:00
Billionaire Boys Club: friendship of two continents
History of the premium brand of streetwear joined the boldest ideas from two continents
The history of the brand Billionaire Boys Club began in 2005. It was founded by the famous musician who would win Grammy and Oscar with his friend Nigo being creator of definitely the most popular Japanese brand of streetwear A Bathing Ape. Their joint work combined the emphatic recognizable arts of an Asian brand and the young hip-hop stars’ style. At that time the brand already had its own “cosmic” identity, the logo with an astronaut and scattering stars on it and also a mantra-slogan “Wealth is of the heart and mind, not of the pocket” printed on the labels of the brand items.
Pharrell described his first meeting with Nigo becoming a close cooperation in such way: “I met Nigo when I went to Japan for the first time [around 2001–2002]. When I went to his showroom, it was the most amazing thing I had ever seen, ever. I just went crazy and he let me have whatever I wanted to. So, I just admired his ability to transform his world into the interpretation of what life should be like for him. And that blew my mind, I was like 'Wow! Here’s a guy that thinks just like I do and even on a more grandeur level. And he’s putting it to practice and that’s cool.' So, for me, that was an amazing thing to observe”.
Several years later brand started launching the related projects which in the founders’ opinion were out of BBC conception. Billionaire Girls Club aimed at women audience or the brand Ice Cream focused on the younger audience connected with skateboarding culture. Nigo and Pharrell often talked skateboarding culture as one of the main influence which can be mirrored in Pharrell’s nickname “Skateboard P” as he was called at school. In 2011 the famous rapper Jay-z with his Rocawear became a new partner of the brand Billionaire Boys Club. You can find the fascinating and impressive apparel of this brand in our store.
Discover wonderful and bright Billionaire Boys Club items at our store!
Billionaire Boys ClubMen's sweatshirt Commercial Resupply Zip Black
Billionaire Boys ClubMen's sweatshirt Processed Reversible Crewneck
Billionaire Boys ClubMen's sweatshirt Vacation Reversible Crewneck
Billionaire Boys ClubMen's T-shirt Vacation Reversible Navy/Yellow
Billionaire Boys ClubMen's T-shirt Club Multi Script White
Billionaire Boys ClubMen's T-shirt Greetings From Space
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