12 August 2016 17:00:00
Baxter of California: Where does grooming come from?
A brand from California that opened the world of men’s grooming
The history of the famous Baxter of California began in the second half of the last century when a young adman Baxter Finley left New-York for Los-Angeles because of this work. Settled in a new place Finley noticed how his skin reacted on Californian climate – it became rough and dry. Dry air, hot sun, salt-water and wind caused those skin problems. Tired of hopeless seeking for moisturizer without strong floral aroma in a simple package he decided to solve it on his own. So in 1965 Super Shape was launched: the first men’s conditioner protecting from the sun and sea. This product won its first customers at storm: Hollywood actors, artists, writers and musicians. Everything was perfect in it: from subtle scent to natural ingredients and package. Meanwhile Super Shape formula is still in the Baxter of California line.
Man’s face cosmetics
Baxter decided to go further becoming a true pioneer of men’s grooming. In the 1970’s the whole line full of simple and effective men’s skin care products was launched under the Baxter of California trademark. It includes night cream, soap and shave products. Brand’s philosophy is about harmony of science and nature. The company stands by its principle even today: all the products are based on natural ingredients and thoroughly tested.
It’s unbelievable but one man with dry skin made a revolution in the cosmetics world creating a separate line of beauty care products which takes into consideration peculiarities of men’s skin. Baxter of California was led by Finley till 2000 when he resigned giving his friend Jean-Pierre Mastey the office chair. Package appearance was changed and the range was expanded during his management.
From words to actions
A barbershop Baxter Finley Barber & Shop was opened in Los-Angeles in 2010. There the best barbers cut men’s hair and shave their beards with the help of Baxter of California products. They don’t forget about nature which is full of useful components for cosmetics. In 2015 the company in collaboration with Sufrider Foundation launched the best products of Baxter box dedicated to the 50th anniversary. The team members are always guard beach’s clearance protecting nature from garbage. A surfer and artist, Tyler Warren is another participant of this collaboration. He designed the package and jubilee logo. The part of proceeds was given to Sufrider Foundation. Today Baxter of California has a wide range of diverse hair, face and body care products, travel boxes and also shave tools with scented candles.
Check all Baxter of California products at our store.
BAXTER OF CALIFORNIAHair shampoo Daily Protein 300 ml
BAXTER OF CALIFORNIAHairdo Pomade Clay 60ml
BAXTER OF CALIFORNIAShower gel Bergamot/Pear 300ml
BAXTER OF CALIFORNIATonic Shave Tonic Hot Towel Solution 120ml
BAXTER OF CALIFORNIAAfter shave balm After Shave Balm 120ml
BAXTER OF CALIFORNIADeodorant Citrus & Herbal 2.65oz
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