23 February 2016 12:00:00
ASICS x Reigning Champ
The first capsule collection of the Japanese sports giant and premium Canadian brand.
Reigning Champ marketing director
«We are used to work with the best companies in their segment. That is why we have chosen ASICS»
Premium Canadian brand Reigning Champ and the renowned Japanese label ASICS join their forces to create the collection of clothing and shoes. The line is designed in the traditional for the two brands aesthetics, bearing huge ASICS experience in sneaker manufacturing, as well as the whole athletic Reigning Champ heritage. The designers of Japanese and Canadian brands have used basic colors: black, navy blue and mélange. You can only once see the regular collections of the Canadian brand to understand that these colors define the whole philosophy of this company.
In an interview, Reigning Champ marketing director Doug Barber points out that he likes the word “cooperation” more than “collaboration”. He explains it simply: the two companies’ designers were in close permanent contact for a long time, many times re-thinking the design, and eventually finding the common ground. Working with ASICS, Reigning Champ got the opportunity to reach the audience, that had never been reached before.
Details of the collection
The collection is rich with detailing: there are three variations of sneakers, supplemented by Reigning Champ branding. Monochromatic models are made of the combination of premium suede and fleece, bearing all the GEL-Lyte III technologies. Collection contains not only shoes, but also co-branded sports clothing, including T-shirts, sweatshirts, bombers and shorts, manufactured at the Reigning Champ factory in Vancouver. The notable detailing, such as flat seams, reinforced buttons, custom bi-way zippers and branded Reigning Champ zigzag stitch are put into every item.
The video, in which ASICS brand manager Cory Long is telling us about the joint collection, immersing us in the the collaboration atmosphere.
Raffle, launch and party
February 28, at 19:00, Brandshop will hold a raffle for the right to purchase products from the collection, as well as the launch itself. The event will take place at Brandshop store on Petrovsky Boulevard, 21
The mechanics are very simple:
1. Fill in the apllication form, indicating your name, e-mail, phone number and 5 last characters of your passport.
2. You must be present at the raffle and have your passport with you.
3. Every winner can buy maximum 2 products according to the scheme: 1 pair of sneakers + 1 clothing item.
4. Personal and other discounts are not applied on the day of launch.
We would like to add that on this occasion we are holding a party. All the guests will enjoy refreshing craft beer from our friends from HLSTK bar and “Volkovskaya” brewery. Moreover, there will be a pleasant surprise during the raffle! You’re welcome!