27 October 2015 09:30:00
ASICS x Naked Gel-Lyte V Hafnia
The significant model ASICS GEL-Lyte V, created in collaboration with Copenhagen-based boutique NAKED, inspired by sunsets of the Danish capital.
THE FIRST WOMEN’S ONLY RELEASE
The Danish sneaker boutique NAKED and the Japanese brand ASICS join their forces to create a totally new silhouette for the significant model GEL-Lyte V. The outstanding fact is that these shoes have become the first women’s only release ever made in collaboration with ASICS. The name ‘Hafnia’ was chosen as in Latin the name of Copenhagen city sounds exactly like that.
THE COLOR PALETTE OF THE DANISH CAPITAL
This model is inspired by colors of the Danish capital, that represent different areas of the city from different angles. The combination of mint and coral colors, as well as tropical camouflage, symbolize the unique experience of summer sunset gazing from the city’s rooftops, scattered around the perimeter of Copenhagen. The surprising fact of the city observation from a rooftop is that all areas look absolutely different: some of them (such as Nørrebro quarter) send us to the craft and military history of the city, while others (such as outlying Teglholmen) turn to the present and future.
MIXING TECHNOLOGY AND DESIGN
The sneakers are made of black and mint nubuck, added with neoprene tongue of dark grey color and coral wave on the sole. Moreover, these trainers combine the best features of ASICS runners: low weight, extremely comfortable amortizing ‘GEL’ system, when the whole silhouette is completed with an integral shoe toe, which provides firm fix of the sneaker on your foot.
The sales start October 27 at 10:00
Available only at the store on Petrovsky Boulevard