29 July 2016 17:00:00
Armor-Lux: the paradigm of French patriotism
We talk about the brand having become an essential part of France for about a century of its history
The company named The Bonneterie d’Armor appeared as a result of single person, Walter Hubacher, efforts. Aged 31, the Swiss-German businessman was set to gain his end, delivering the highest quality underwear. Going by the fruits of the success still being reaped today, Walter fully attained the desired.
Everything began in 1938 when Armor-Lux was picked out as the brand name still preserved today. The times turned out much hard, and a few years after, the production suffered from the wartime and the lack of required materials, so any development remained out of the question. However, return to peace marked unequalled advances for the company. In 1965, the brand introduced its own textiles dyeing workshop providing absolute quality control of the garments produced, while in 1970, the company released its first collection falling outside underwear.
Devotion to the homeland
The key feature of the Armor-Lux clothes, deserving close attention, is the clear focus on the garments producing in their native France rather than anywhere else. The risk of defying the principle appeared only once when selling The Bonneterie d’Armor in 1993. Fortunately, the business fell into the right hands of the two investors who regarded retaining of the original location as an undisputable condition.
The importance of keeping balance of price and French production has become the major concern for Armor-Lux since then. Ever-rising Asian competition has brought the brand to review the processes within, while not affecting the quality and economic patriotism. Armor-Lux currently owns three factories, two of them located in Quimper, in the West of France, and the third one in Troyes. The company has 460 people employed overall, where many of them personally contribute to the process developing textiles, dyes, and new silhouettes. Such manufacturing attention provides the company with regular contracts from the French government. For example, Armor-Lux has recently drawn a six-year contract for 800000 clothing units with SNCF, the largest railway company in France.
Another signature piece of Armor-Lux is the famous Breton stripes appearing in almost every collection. Approved by the French law in 1858, it has been an unchanged sailor sign ever since, while helping to identify a man overboard in difficult situations. The natural applying of the pattern to the long-sleeves and T-shirts by Armor-Lux has made it an essential part of the brand.
You can always have a look at the Armor-Lux clothes at our store.
Armor-LuxMen's longsleeve Beg Meil M3/4 Navy/White
Armor-LuxWomen's dress Robe Off White/Parsol
Armor-LuxWomen's longsleeve Sailor Heritage Off White/Parsol Blue
Armor-LuxMen's longsleeve Mariniere Navy Blue/White
Armor-LuxWomen's longsleeve Sailor Off White/Solar Yellow
Armor-LuxWomen's longsleeve Sailor Terra Cotta/Off White
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