26 February 2016 12:00:00
adidas Originals x White Mountaineering
Introducing the joint capsule collection from a futuristic Japanese brand White Mountaineering and the well-known German brand adidas Originals
attitude to the collection
«Instead of being nostalgic – I try to recreate that feeling in the present»
The innovative Japanese brand White Mountaineering and the legendary brand adidas Originals continue their fruitful cooperation. Now it’s the joint collection of clothing and shoes, previously successfully presented at the Pitti Uomo exhibition.
White Mountaineering’s principles
The view from Germany
Without the efforts of adidas Originals designers, the unique collection would have never seen the light. The policy of creating utilitarian and progressive things, selected by German manufacturer, coincides with the principles of Yusuke Aizawa to the full. Many of the styles and silhouettes of the new collection are really drawn from the archives of adidas Originals. Nevertheless, all the silhouettes have been in some way reinterpreted by White Mountaineering. Thus, we can see the realization of the original Aizawa’s idea about creating things apt not only for catwalk but also for everyday life.
The collection at Brandshop
The collection consists of the most important elements of the wardrobe: from sports pants and longsleeves to track jackets and cardigans, showing a mix of usable German style and innovative Japanese developments. Some brand new models of sneakers inspired by archival models Formel 1, ZX500 Hi, Supergrip, BW Army and Energy Boost, are lying in the heart of the collection. We’ll add that all the clothes and shoes are made of premium materials, hereby confirming the collaboration status.
Release date: February 27.
10:00 – available only at the offline store.
22:00 – available online.