02 August 2016 11:00:00
adidas Originals x White Mountaineering: inevitable continuation
Following the already sensational collaborations, the duo covers more and more models — now it’s time for Racing 1 and EQT Running
Cooperation between the Japanese brand White Mountaineering and the sports industry giant adidas Originals is not a new thing. Successful collaborations are always in the spotlight and we are looking forward for further development, so now it’s time to read about another joint release.
Two sides – one style
A founder and Creative Director of White Mountaineering, Yosuke Aizawa sticks to the main company’s principles – design, sensibility and technologies. It seems that adidas Originals does the same but this is just the common ground of two philosophies without copying each other. adidas’ love for utility and progress perfectly adds Yosuke’s vision focused on the details and premium aesthetics.
White Mountaineering and adidas originals have worked together before: legendary Stan Smith and ZX Flux. Next Racing 1 and EQT Running are more high-tech models. Their history is worth mentioning. Racing 1 silhouette was launched in January this year but the idea of it appeared in the 70’s. Inspired by motorcycle racing it is updated adidas Formel 1’s design. Fans positive reaction gave an impetus to develop this model and now we see it as the collaboration between White Mountaineering and adidas Originals.
EQT Running silhouette is more familiar to the audience – professional running shoe model that was quite popular among athletes in the late 80’s and the early 90’s. Today’s EQT was updated so its comfort is not for only sport but also for casual lifestyle.
The most prominent feature of the adidas Originals and White Mountaineering collaboration is the colourways – white, black and navy. The thoughtful monochrome colourways with gentle navy shade makes this model strict and lux. There is nothing screaming – only simple clean design referring to White Mountaineering. Both models as usual have adidas Originals’ quality – premium leather and suede, and also Eva mid-sole technology providing us with extreme comfort.
Release date: August 4
10:00 — available at the store on Petrovsky Boulevard
22:00 — available online
adidas originalsMen's Sneakers x White Mountaineering Racing 1 Black/White
adidas originalsMen's Sneakers x White Mountaineering Racing 1 Navy/White
adidas originalsMen's Sneakers x White Mountaineering EQT Running Blue/White/Black